Career Building

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

You got into massage because you want to help others. But when it comes to the business side of things…let’s just say maybe “it’s not a strength”. You find the passion fading as the bank account drops…all you want is consistency and to be able to create a long-term career doing what you love. The good news is we have been there before, with over 29 years of combined experience in massage and business. Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Expanding on the principles, insights and wisdom that made Getting to Yes a worldwide best seller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships - in business, in government, between friends and in the family.

Princess Shenette Zachary’s Reach Your Dreams Through Child Care is a powerful, well-thought-out, and insightful guide on ‘making it’ in the child care industry. It x-rayed, in depth, the conscious steps to building a child care empire.Without blandishment or compromise, she has unraveled the key to reaching your dreams through child care. Thanks to her firsthand experience, she meticulously broke each stage into sizable bits that can be easily comprehended by all - both beginners and professionals alike.

Every leader and team can use Building Strategic Organizations to deepen their understanding of essential strategy topics. You can also use these five tools to quickly develop a robust strategic plan that aligns your on-the-ground work with your strategy, priorities, and vision. Build the strategic capacity and employee engagement of your entire workforce by making sure they know why they come to work, what is most important, and what progress is being made.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Explore transformative wisdom in The Katana Mindset, a unique guide that links the ancient art of Japanese sword-making to personal growth and resilience. Based on years of experience in Japan's hospitals, dojos, and monasteries, this book illustrates how forging a katana mirrors our journey toward strength and purpose.

The Science of Getting Rich: The Complete Original Edition is a New Thought classic that has helped countless people achieve their dreams and secure financial success. The inspiration behind Rhonda Byrne’s best-selling book The Secret, The Science of Getting Rich offers a transformative path to success by showing listeners how to use the power of thought, willpower, and intention to create wealth of all kinds in their lives. Author Wallace D. Wattles was a formative writer of the New Thought tradition.

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Embark on a transformative journey with No Fear Networking: A Guide to Building Connections for the Socially Anxious Professional, tailored for anyone who's ever felt overwhelmed by traditional networking. Crafted by a formerly agoraphobic LinkedIn guru who became a viral sensation at thirty, this guide is an essential toolkit for fostering genuine connections and opening doors to new opportunities. No Fear Networking offers a compassionate approach to networking, addressing the challenges faced by socially anxious professionals through practical, actionable strategies.

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they’ll never learn - until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all: to be believed. He leverages his over 30 years of experience to equip listeners with empowering and practical tools for achieving business and social success.

We all know how important our habits are for personal productivity, success and happiness. But the truth is that we rarely work alone: reaching our goals depends on how effectively we work with others, and teams have their own habits that can help - or hinder - success. Here, productivity and teamwork expert Charlie Gilkey shows how to cultivate, implement and maintain the small habits that lead to big results for any team.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Relationships are at the core of our lives. They shape and refine our character. So it should come as no surprise that healthy relationships are the heart of a successful business or organization. And yet, many organizational cultures do not promote healthy relationships. Those that do find that they enjoy greater effectiveness, reputation, and loyalty. Author Dr. Randy Ross lays out the principles and practices that will help listeners develop and sustain the kind of relationships that can build their business and energize their team.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

Are you ready to turn your interest in pest control into a profitable business venture? 'How to Start a Pest Control Business' offers all the insights and practical advice you need to establish and grow your pest control business from scratch. From understanding market demands and regulatory requirements to marketing your services and managing day-to-day operations, this guide covers everything aspiring entrepreneurs need to know.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.