Career Building

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Here is a unique edition of The Gospel of Wealth in which Carnegie’s original statement is combined with its two sequels for a full-circle experience of the industrialist’s meditation on purposeful money-getting.

Learn the principles that drive successful digital marketing regardless of technology. People doing the most innovative digital marketing work push the envelope based on principles. They create a vision of what they want to accomplish, and apply sound principles regardless of technology. They then adapt technology to their advantage, flying past the competition.

Looking for a simple, high-demand business you can start with minimal tools and make money fast? How to Start a Window Cleaning Business: Shine Glass, Stack Cash is your complete guide to launching a profitable window washing service—perfect for solo operators, side hustlers, or anyone ready to earn daily cash in any neighborhood.

Transform workplace structures and empower cultures of care—a practical guide for nonprofit leaders and social justice organizations This book is a powerful call for nonprofits and movement organizations to rethink their internal systems and processes—and to bring workplace culture and...

Workplace finger-pointing stifles creativity, reduces productivity, and limits psychological safety. Although no one sets out to be judgmental, learning new habits is hard. Two experienced leadership and agilists coaches share a road-tested leadership model that continuously embraces humility and failure as part of the growth process to deliver results. By facilitating blame-free retrospective meetings, leaders chart a productive path forward. They amplify three essential motivators of purpose, autonomy, and co-intelligence within their team, layered on with four resilience factors.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.

Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. You'll find insights from a person who has worked with thousands of companies around the globe.

Based on the 2021 version of the book, Champion Building is about how to sell differently. It shows you how to view your client as someone you sell with rather than someone you sell to. It teaches you how to build your prospective clients into champions who will work with you to get your solution selected by their company. Champion Building was created by modelling the techniques used by the world’s most successful salespeople in the digital age - salespeople who consistently earned high six- or seven-figure incomes, because they learned how to build champions in their accounts.

Beginning your career in Tech sales can be overwhelming and challenging. Here is a guide to help you navigate the start of your selling career and set the foundation for long term success.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

This book explores current attitudes towards failure in academia. Tara Brabazon argues that success and failures are rarely linked and instead failure can be harnessed as both a diagnostic and a literacy to improve research integrity, authenticity, accountability and consciousness.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Discover the blueprint behind high-performing construction companies. This comprehensive guide isn’t theory. It’s 55 years of hard-earned, boots-on-the-ground experience distilled into practical steps you can implement today. Whether you’re chasing tighter margins, better crews, or smoother jobsites, this book shows you how to build the operational backbone your business needs to grow; without chaos.

It's not easy being an IT manager. There are constant staffing issue, budget issues, project issues, and the challenge of keeping your management informed about what is going on. The one thing that too many of us end up overlooking as we try to accomplish all of these things is that we have one more management job to do: Manage our careers.

Everyone, at some point in their life, will be asked to be a leader. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just “the boss" people follow only because they have to. Instead master the ability to inspire and lead people.

Verwirkliche mit dem Ratgeber 'VON FRAU ZU FRAU - EIN KARRIERELEITFADEN' deinen individuellen Weg zu beruflichem Erfolg und Selbstbestimmung. Dieses Buch ist dein praktischer Begleiter und Inspirationsquelle, um dich in deinem beruflichen Werdegang zu stärken und zu fördern. Entdecke wertvolle Strategien für Selbstreflexion, Karriereplanung und den Umgang mit Herausforderungen im Berufsleben. Nutze diesen Leitfaden als Schlüsselwerkzeug, um deine persönlichen Karriereziele mit Selbstbewusstsein zu erreichen und eine ausgeglichene Work-Life-Balance zu schaffen.

Read by the author. Offering a path for a new way to think about friendships, The Life Council will inspire and equip you to be a better friend, make new friends, and appreciate how different types of friendships can bring a richness to your life like never before. You'd love to have a "ride or...

This audiobook focuses on building a culture of resilience by hiring and developing highly resilient people. It introduces the concept of Hormesis, where small amounts of stressors can have positive effects on individuals, and shows how Hormesis can be applied to businesses by encouraging individuals and teams to step outside their comfort zones.