Career Building

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

The Art of Making Sh!t Up combines the lessons learned from a personal journey with the teachings derived from years of honing valuable skills through performing and presenting to thousands of people to demonstrate how working together has helped others found and grow several multimillion-dollar companies. By focusing on topics that serve as pain points and detailing the tools and techniques of improv, this audiobook helps people and organizations utilize new skill sets to be more productive, more accepting, and more "all in" to create a stronger teammate and team.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Your happiness and your success depend on your working relationships. Every working relationship can be better. This book shows you how to build the best possible relationship.

You've got the product, the passion, and the grit to build a business. But none of that matters if no one notices. That's where this book comes in. Building Isn't Enough: The Rest of the Equation for Entrepreneurs reveals the missing piece: marketing that actually moves the needle. This sharp, actionable guide blends strategic insights, clear frameworks, and practical playbooks to help you market smarter today.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

There’s nothing more frustrating than an unproductive meeting - except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings - in person or online - without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.

Transform your business without disrupting your daily operations—unlock the power of Kaizen, even in the most demanding environments. Are you a leader constantly seeking ways to enhance productivity and success but need help finding sustainable improvement strategies? Do you dream of embedding continuous improvement within your organization without overwhelming your existing workflows? You may also have encountered resistance to introducing new methodologies and need a compelling way to make improvements work in your unique setting.

“Everyone wants everyone else to change.” That is the fundamental reason why most organizational transformations fail. Leaders want their people to exhibit behaviors that they don’t exhibit themselves. Team members feel powerless to make significant change just because of where they are situated on the organization chart. Improvement Starts with I provides you with a framework to change this through a simple plan that, when followed, will deliver outstanding engagement, improvement, and results, helping you avoid the potholes into which countless companies have fallen.

Reach your financial freedom with a recession-proof business that will allow you to collect ready-to-pick cash from your vending machines!

As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas.

How to Start an Online Coaching Business by VentureNest Books is an essential guide for anyone looking to convert their passion for coaching into a successful online business. The book addresses common challenges faced by aspiring coaches, such as identifying a niche, building an online presence, attracting clients, and scaling their business. This comprehensive guide outlines a step-by-step approach, beginning with identifying a unique coaching niche that sets you apart from competitors.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Turn cutting-edge AI into a dependable income stream—even if you’ve never written a line of code. Tired of trading time for money? Wondering how people are making serious cash with artificial intelligence while you’re still scrolling social media? This practical, inspiring guide shows exactly how everyday entrepreneurs are earning $5,000+ a month by leveraging AI tools you can start using today.

It’s time for a new vision of leadership, one with more heart, more connection, more honesty, and deeper vulnerability. Whether you have been newly promoted to a leadership position or have been in the seat for many years, there is something for everyone in this book. You may have noticed that employing the same skills and tactics you used in your role as a team member now that you’re a leader has left you with some major bumps and bruises.