Career Building

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

Feel stuck in your job? Wondering if you’re doing it right, or if you’re even in the right phase? This book is your career reset. Whether you're starting a new job, trying to find your flow, or wondering when it's time to grow into something bigger, this book helps you understand where you are and what to do next. This practical, story-driven guide takes you through the emotional arc of every career stage using three powerful metaphors.

Has life gone the way you thought it would go? Have your senses of safety, security, and confidence been replaced with fear, doubt, anxiety, and even depression and despair? By following the biblical example of Joseph and the teachings of Jesus, learn to turn your hurt and trials into a...

Stop waiting for the ‘perfect’ moment – your future starts now. Hesitation, overthinking, and fear keep us stuck, waiting to feel ready for change. But ready is an illusion. Growth doesn’t come from waiting for everything to fall into place; it comes from stepping into the unknown. In...

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.

Have you ever wished your website could do more than show visitors information about your company and its products or services? Or, do you have a great idea for a startup, but don't know how to turn your concept into a great website? In Building a Successful Web App, entrepreneur and veteran web developer Paul J. Scott walks you step-by-step through the process of coming up with a great web app concept, choosing the right programming team, and turning your vision into a reality.

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into...

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Are you ready to unlock the secrets of ruthless success in the cutthroat world of business? Step into the shadows and learn from the masterminds of the underworld in How to Build a Business Like the Mafia. This riveting guide takes you on a thrilling journey through the corridors of power, revealing the hidden strategies and tactics used by mobsters to build their criminal empires.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

What is the secret sauce for every kind of organization? What is the secret to organizational success? Whether the goal is developing a new product, establishing a new location, launching a new initiative, starting a new team, or improving your existing one, what will determine its success? The...

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.

The Power to Thrive! draws on proven research to show how we all can reach beyond the superficial meaning of success to help us achieve a meaningful impact - in our homes, in our offices, and in everyday life. Kay provides the formula for achieving better results, fulfillment, and appreciation in everything we do.

"Launching an Interior Design Business" by VentureNest Books is a comprehensive guide designed for aspiring interior designers eager to transform their creative passion into a thriving business. This essential resource addresses common challenges faced by individuals at the beginning of their entrepreneurial journey, particularly those lacking the necessary business know-how.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top...

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

In this honest and inspiring blend of memoir and creative guide, E.H. de la Espriella shares the personal journey behind his decades-long career in graphic design and creative leadership. From his early childhood in Panama to navigating life-changing moments of loss, reinvention, and cultural transformation, E.H. weaves together a story of resilience, curiosity, and creative discovery.

Building a Book of Business for Travel Advisors is a book for travel advisors looking to increase their income by growing their list of clients and securing high-commission bookings.