Career Building

When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley.

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Once a teenaged mom, Ronessa "Ronne" Brown defeated the odds by stepping over the stereotypes surrounding her to take her family's destiny into her own hands. Ronne's "no excuses" mantra transformed their lives, from being stuck an endless cycle of "jobs" to becoming a millionaire - all by teaching herself how to monetize Instagram. And so can you.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Negotiation is a skill that can bring you vast success in all aspects of your life. When you're a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.

Read by the author. The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a top-performing sales...

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people...

With Results, Not Reports, Peter Follows, CEO of Carpedia International, provides business leaders with a framework for lasting improvements in performance and profitability. Carpedia has a remarkable success rate in large-scale improvement programs, helping clients achieve their improvement goals over 90 percent of the time. In this book, Peter explains how to achieve sustainable improvement through the dynamic management of process, performance, and people, emphasizing that all three components have an interdependent relationship and that the key is to address them concurrently.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Don Wenner is a master of scaling high-growth, high-profit entrepreneurial companies. In ​Building an Elite Organization​, he walks you through the Elite Execution System his company and other highly successful organizations use to drive growth and improve profitability.

If you’re in restoration, you know what I mean — hustle worked, until it didn’t. One day, you were drying carpets, and the next you were running a restoration company. Now, you’re looking around for the resources: the business acumen, the cashflow answers, or the simple organizational tools to scale a thriving company. And my guess is, you’ve looked, but those tools have been hard to find, because no one’s ever provided a resource like that, specifically for restorers. That is, until now!

There’s nothing more frustrating than an unproductive meeting - except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings - in person or online - without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by

Dave Whorton was John Doerr's associate partner at high-flying Kleiner Perkins Caufield & Byers during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Career Magic is full of priceless advice and insightful experience. Lee Cockerell chronicles how he dropped out of college, rose through the ranks at Hilton and Marriott, and eventually became the executive vice president of operations for the Walt Disney World Resort. Lee candidly shares the specific things he did to experience such dramatic success in the corporate world, but he also shares the mistakes he made along the way and the million-dollar lessons he learned that ultimately led him to the top spot at the number one vacation destination in the world.

Actively grow your leadership skills day-by-day with this timeless wisdom—comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by...

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

*USA TODAY Bestseller* “A compass for those navigating their professional journeys” (Forbes) that “reveals often surprising work advice” (New York Post), this empowering guide, from former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi, shows how...