Career Design

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Design Thinking is exponentially transforming how brands operate in a positive way. It is changing the way in which businesses develop solutions. It is a user-centric approach that makes doing business easy for both brands and clients. Mastering Design Thinking can change the way businesses think and helps in better understanding of the client’s need. It adds value to the business and works in the growth of businesses.

Side Hustle Glow Up – How to Turn Your Creativity into a Bankable Design Business is your ultimate guide to cashing in on your creativity like the true boss you are. Nikki Stiles Baker delivers a bold, no-fluff, slightly sassy blueprint for turning your passion into a profitable, scroll-stopping brand.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Transform your passion for sewing into a profitable couture business with Bespoke Couture Business Secrets – your essential audiobook guide to mastering your craft, building your brand, and achieving financial success in luxury fashion. Packed with actionable strategies and insider insights, this audiobook empowers you to turn couture dreams into reality. Discover how to: Choose Your Specialty: Identify and align your unique niche. Build Irresistible Offers: Craft compelling offers that showcase your skills.

We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

In October 2003, Patti Digh's stepfather was diagnosed with lung cancer. He died 37 days later. The timeframe made an impression on her. What emerged was a commitment to ask herself every morning: What would I be doing today if I had only 37 days left to live? The answers changed her life and led to this new kind of book. Part meditation, part how-to guide, part memoir, Life is a Verb is all heart. Digh identifies six core practices to jump-start a meaningful life.

Too many people in their forties and fifties (Gen X) are trapped in work that bores them, drains them of energy, stresses them out, threatens their relationships or simply feels meaningless. This rebellious generation has been tamed by the corporate master and trained into submission. Lucia Knight challenges you to step back, look at what you wanted, where you are now and what you want to create next. It is possible to take control of your own career and work story. BUT Without a clear understanding of how to do this effectively you risk everything.

All across America, people are feeling squeezed-running faster and faster yet falling farther behind. The economy struggles, wars rage on, and every week brings news of another environmental disaster. Everything seems broken and people feel helpless. Despite this bleak outlook, a quiet hope is...

It is virtually impossible to feel connected and supported in life when you don’t feel that way where you spend most of our time—at work. In The Business of Friendship, friendship expert Shasta Nelson unpacks the distinct ways we can make work relationships the healthiest they can be, both...

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!

Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritize work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight. Ten Year Career turns that premise upside down and argues that it doesn't have to be that way.

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency.

Going well beyond the recycled, superficial tactics in most leadership books, Thrive by Design introduces you to the triggers of exemplary workplace behavior at a neurological level. Tapping into these triggers leads to increased productivity, well-being, accountability, and retention. As you apply the practical approaches and tools outlined in the book, you will see less absenteeism, corrosive gossip, employee drama, accidents, and quality shortfalls.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

“How to Start a Logo Design Business” by VentureNest Books is a comprehensive guide for aspiring graphic designers looking to turn their creativity into a successful business. It addresses common challenges such as acquiring clients, structuring the business, managing finances, and competing in the marketplace. This step-by-step manual provides insights on launching and scaling a logo design enterprise effectively. The book emphasizes the importance of building a solid foundation through legal and financial setups.