Career Education

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

This book was specially written for older students (25+) of the English language who wishes to improve his/her English fluency to the next level but seems to have hit a plateau. Regardless of what actions are taken, progression is slow or limited. This book is essential for you to break through and not only improving your spoken skills but developing them so well regardless of your age. Armed with the proven tips, tricks, and techniques, you’ll discover that you’ll be soaring to an entirely new and exciting level of learning within days.

How do leaders become clearer as complexity increases? We live in a world where decisions require judgment, getting people on board, drawing on local knowledge, ingenuity, and commitment. As leaders, how do you get beneath surface-level change to tackle complex challenges with depth and clarity?

Nuance is the answer. Michael Fullan returns with an eminently digestible, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability.

Public speaker, transformative teacher, and CEO of Peak Potentials, Adam Markel has been inspiring people to find their best work for years. Now, for the first time, he presents his practical program for people who are looking to reinvent themselves. Here’s how to “get in touch with your...

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

Since its original publication in 1998, Introduction to Executive Protection has been considered the bible of the executive security industry. Now in its fourth edition, this new volume, conceived and developed by Dale L. June, drawing from his experiences in the United States Secret Service, law enforcement, and the private sector, has been reworked and revised with new content, sections, and input with over 60 percent new material. this audiobook is a powerful learning tool, with the author now joined by Elijah Shaw, one of the foremost experts.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

In QuickBooks Small Business Bookkeeping and Accounting Guide, Zachary shows the basics of bookkeeping all the way to complex items like handling the managing of your cash flow. With a heavy focus on QuickBooks and accounting fundamentals, listeners will go from novices to accounting professionals in a matter of hours.

This is a summary, analysis, and review of the book and not the original book. Codependent No More speaks to a demographic who was largely ignored before this book was published, and there is little doubt that Melody Beattie's listeners find incredible value in her words. This SUMOREADS Summary & Analysis offers supplementary material to Codependent No More to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective.

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

With numerous study references, one of a kind stories, and engaging humor, Mind Hacking Happiness is a must listen for anyone looking to increase their happiness levels so that they can supercharge their brain, lower stress, improve their health and wellbeing, and improve their overall life experience. Don't let your mind scrooge on your happiness by making you align all the stars in the universe before it releases a little bit of happiness to you from behind the happiness door in your mind.

Warren Buffett ranks among not only the top investors of our time but among the best of all time. Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions. Forty-three of his most valuable and inspiring life lessons relating to investment, human relationships, and overall betterment have been deconstructed and explained, including actionable information as to how you can implement the lessons into your day-to-day life.

The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.