Career Education

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Our summary distills the wisdom of this transformative book into what we call Imaginal Ideas—encapsulated nuggets of spiritual wisdom designed to be easy to grasp so you can get all of the wisdom in a fraction of the time.

Learn about the job of a garbage collector and how a garbage truck works.

This audiobook describes some of the things that nurses do to help people stay healthy.

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

This is a summary, analysis, and review of the book and not the original book. Codependent No More speaks to a demographic who was largely ignored before this book was published, and there is little doubt that Melody Beattie's listeners find incredible value in her words. This SUMOREADS Summary & Analysis offers supplementary material to Codependent No More to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

A philosopher/mechanic's wise (and sometimes funny) look at the challenges and pleasures of working with one's hands “This is a deep exploration of craftsmanship by someone with real, hands-on knowledge. The book is also quirky, surprising, and sometimes quite moving.” —Richard Sennett...

The bestselling introduction to the field, updated and expanded Construction Management Jumpstart is the definitive introduction to the field, providing a detailed walkthrough of each stage of a project from the construction manager’s perspective. Authoritative coverage of fundamental concepts and practices clearly delineates the manager’s role, while step-by-step guidance provides valuable instruction for essential management duties.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

Public speaker, transformative teacher, and CEO of Peak Potentials, Adam Markel has been inspiring people to find their best work for years. Now, for the first time, he presents his practical program for people who are looking to reinvent themselves. Here’s how to “get in touch with your...

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal...

The Safest Place Possible is a journey to self-love and healing. If you have lost yourself in an unhealthy or traumatic relationship and want to find your way back to who you really are, if you have had the rug pulled out from under you, if you are experiencing anxiety and fear, if you are unsure of your future, this is the book for you. This book is both a memoir as well as an incredibly helpful guide to healing through transforming the relationship you have with yourself.

We all know what is healthy to think and what is not, much like we know that eating an apple is better than gorging on donuts. But once we start thinking anxious thoughts, it is tough to move from disaster to reality. Our brain can ruin our day. The road map to happiness can be found in Freeing Yourself from Anxiety. Unlike most guides, Dr. Tamar Chansky’s book explains that the solution is not positive thinking but possible thinking. Armed with her strategies, listeners can achieve accurate perceptions of their lives that can liberate them from fear and perfectionism.

Warren Buffett ranks among not only the top investors of our time but among the best of all time. Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions. Forty-three of his most valuable and inspiring life lessons relating to investment, human relationships, and overall betterment have been deconstructed and explained, including actionable information as to how you can implement the lessons into your day-to-day life.

How does someone become a YouTube star? What do YouTube stars do? Learn about how YouTube stars make videos, talk to fans, and more!