Career Memoirs

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

NEW YORK TIMES BESTSELLER The Fox News host and #1 New York Times bestselling author of Doesn’t Hurt to Ask shares his trusted framework for decision making, telling the story of his life through the choices he’s made using this revolutionary method. “The best guide I’ve read to help...

From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

The story of Oprah Winfrey is one that will remain relevant to all generations. It is one that every person can identify with in one way or another, and borrow a leaf from her astounding success. Hers is a journey worthy of emulation. It leaves a lot of admiration for the young and old, male and female alike. One would be tempted to mistake her life for a creative piece of fiction, but again it is nothing but the truth. For this very reason, we can all take the lessons thereof seriously and preach the gospel of her life whenever we can.

Lisa Lisson's life seemed perfect: she had married her high school sweetheart, applied her marketing degree to a position at FedEx Express Canada, and would ultimately become president of the company. One night, after putting their four children to bed, her husband, Patrick, marvelled at their lives. Just a few hours later, Patrick had a massive heart attack and was in a coma. Part leadership guide, part memoir of loss, and part personal empowerment primer on how to achieve your goals, Resilience is an inspirational story.

Bullied at school, Simon Gray set off on a journey to avenge his demons. From the Muay Thai ring to the traditional Japanese dojo, his journey of self-discovery is packed full of humor, inspiration, and lessons to live a better and more fulfilling life. Approaching his mid-thirties, he stepped away from the corporate rat race.

Embracing Schizophrenia is the story of Samantha Mercanti’s experience with schizophrenia. The story is light and positive, but at the same time shows the difficulties Samantha experienced, and continues to experience, in her recovery and her life. Embracing Schizophrenia is a story of struggle, strength, resilience, and hope that opens a window onto mental illness and illuminates it, so we can all understand just a little bit better.

Thirty-five years ago, Wayne Huizenga rose before the sun to run his garbage collection route. Today, the sun never sets on the international Blockbuster Video empire he created, and he has emerged from the spoils of the Paramount/Viacom merger one of the most powerful and wealthy figures in the entertainment and sports businesses.

This follow-on audiobook to Tough Times, Tough People continues Chicken Soup for the Soul’s focus on inspiration and hope in these difficult times. These inspirational stories remind us that each day holds something to be thankful for - whether it is having the sun shine or having food on the table. Power outages and storms, health scares and illnesses, job woes and financial insecurities, housing challenges and family worries test us all. But there is always a silver lining.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality.

Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

How can women become effective leaders in large organizations without sacrificing who they are, as women and as mothers? This audiobook answers the question: They should live out the 10 characteristics of today's winning leaders. These characteristics - compassion, honesty, and authenticity, for example - were once seen as feminine weaknesses in the command-and-control corporate world. But today, in an inclusive and connected world, they define the leader who strengthens organizations rather than undermines them.

Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this...

Kari Byron—former host of the wildly popular, iconic cult classic MythBusters—shows how to crash test your way through life, no lab coat required. Kari Byron’s story hasn’t been a straight line. She started out as a broke artist living in San Francisco, writing poems on a crowded bus on...

Three titans of finance predicted the current economic crisis several years ago, but their warnings went unheeded. A New York Times best-selling author distills the wisdom of all three.

Throughout the violent financial disruptions of the past several years, three men have stood out as beacons of judgment and wisdom: Warren Buffett, George Soros, and Paul Volcker.