Career Skills

What does your name attract? How much fortune, fame, and career advancement have you achieved? No matter how well you may have done in the past, until you develop your own unique personal brand, you will only be skimming the surface of the true potential that lies within you.Welcome to a brand-crazed planet.

What would your life look like if you finally stopped second-guessing yourself and started speaking up with confidence? Imagine walking into any room and knowing exactly how to express your needs without fear, guilt, or apology. That’s the promise of Confidence and Assertive Skills for Women—a bold, practical, and inspiring guide designed to help you break free from self-doubt and claim your power.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Learn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever - all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal - and it should be. Witty banter, and all the steps that lead to it, allows you to disarm and connect with anyone, immediately exit boring small talk mode, and instantly build rapport.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The power of effective listening is recognised as the essential tool of good management. In this book, Nancy Kline describes how we can achieve this and presents a step-by-step guide that can be used in any situation. Whether you want to have more productive meetings, solve business problems, create bold strategies, or build stronger relationships, this book offers you a new world of possibilities.

In leadership as in life, only practice makes perfect. Habits are powerful. They can lock us into negative behaviors (like snacking and smoking) or train us to act automatically in ways that benefit us (such as putting on a seat belt). Routines quietly undergird large portions of what we do and how we function. Habit formation can speed success in the workplace as well - even in complex areas like leadership. The Leader Habit spotlights 22 essential leadership abilities, breaking them down into a series of small, learnable behaviors.

Does it sneak up on you on holiday when your mind finally has time to wander? After a bad day in the office where your ideas have gone unnoticed? We all have days when we idly dream of a new life. But this is different. The Career Change Guide is designed to take you from the confusion and indecision that stops you doing anything, to a clearer picture of the kind of work and life you want, with concrete steps to make it a reality. Get your brain into gear and equip yourself with the tools to become a committed career redesigner.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

A classic guide to tricks and tactics for winning arguments, with commentary on the use of and defense against each tactic. The best summary of this audiobook is "being right doesn’t mean you’re gonna win, and this is why". It’s the ultimate guide to spotting the many different kinds of bull people pull in order to win over the crowd, rather than argue the point at hand. There’s very few of them that don’t immediately bring examples to mind, and having it laid out clearly like this is the perfect armour to stop people derailing you.

Have you ever wondered why some people earn attention and respect when they speak and others don't? The secret to their success can be summed up in one word: gravitas. In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly, with passion and confidence, to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.

We live, say Edgar and Peter Schein, in a culture of “tell". All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions - it can mean the difference between success and failure. This is why we need Humble Inquiry more than ever.

Discover how developing your emotional intelligence can further your relationships with others, in the workplace and at home. Emotional awareness is also a critical skill for career success, and Dr. Stein provides practical exercises for developing this skill and achieving your professional and personal goals. He also provides valuable insights into how emotional intelligence can be applied to raising children and teenagers and realizing personal happiness.

The STAR interview method is used by millions of people all around the world to answer interview questions and tell stories. Fortune 500 companies (Amazon included) recommend using the STAR method to answer behavioral questions. Whether you’re just starting your job search, already interviewing with a company, or looking for a different way to stand out - there are a dozen different ways you can incorporate the technique into your life. Any time you present yourself verbally or in written format, doing it in a narrative/story format will open people's ears.

Winner of the 2009 Audie Award for Business/Educational Audiobook New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything. With a lifetime of sales experience New York Times bestselling author...

Have you ever been called upon to speak at an event and the mere thought of doing it is giving you sleepless nights? Do you want to learn how to captivate a crowd with ease just like the pros? Are you looking to make your mark in the world of public speaking but have no clue where to begin? Whether you are speaking as the best man at your friend’s wedding, leading a presentation by your team at the next board meeting, or speaking to an audience of eager people, this book is just what you need.

Our companies, our communities, and our planet are facing unprecedented challenges - challenges that will not be solved by a small group of people from a single entity. Today's leaders need a set of tools specifically designed to harness the power of collaborative networks. Strategic Doing introduces you to the new disciplines of agile strategy and collaborative leadership. You'll learn how to design and guide complex collaborations by following a discipline of simple rules that you won't find anywhere else.