Career Strategy

Welcome to the digital age, where the possibilities for online success are boundless. In 'Digital Marketing Strategy: A Comprehensive Roadmap to Achieving Online Success and Dominating Your Market,' we guide you through a transformative journey, helping you craft a winning strategy that will set you on a path to dominate your market and elevate your brand to new heights. This audiobook is your ultimate resource for mastering the intricacies of digital marketing in today's fast-paced world.

Why are some people with highly successful careers… still unhappy in life?At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and...

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

In this revised and updated edition of Leading Successful Change, Shea and Solomon share success stories from a host of companies including Twitter, Viacom, and the Conference of State Bank Supervisors, offering a tested method for leading successful change, which they have developed over a combined fifty years of helping organizations do just that.

This powerful, easy-to-follow guide reveals the best modern methods for generating passive income in today’s fast-changing world. Instead of outdated advice, you’ll find actionable steps tailored to today’s opportunities—so you can start seeing results faster, with less guesswork.

It's no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday's approach to problem solving. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Henry Kissinger, uno de los principales estrategas políticos del siglo xx, analiza en este nuevo libro los perfiles de seis de los líderes mundiales más fascinantes e influyentes del pasado reciente: Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew y Margaret Thatcher.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. When...

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

#1 New York Times bestselling authors Daniel Goleman, Jack and Suzy Welch, engage in a powerful discussion of what makes a great leader in this original audio program. The ideas expressed in Goleman's Emotional Intelligence decades ago have taken on a life of their own. They spurred a movement...

Written by sales and marketing people for sales and marketing people. This book is for you if you want to understand how to deliver more effective marketing strategies. As the title suggests, this book will identify what you should and shouldn't be doing to ensure that you implement a more effective marketing strategy once you have finished listening to the book. As with all his books Hakeem Adebiyi makes this a simple and easy listen.

Our book provides fundamentals tools and guidance to use as you start a new business, grow an existing business or use simple capital raising strategies. We also discuss complex capital raising (such as Securities and Intellectual Property). As the authors of Raising Capital, we have attempted to give you ideas, suggestions, examples and enough information for you to start the long hard and rewarding process of starting your own business or restoring life to an existing business.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

Con base en su gran experiencia como Engagement Manager de McKinsey, Shu Hattori presenta consejos probados y rigurosamente seleccionados que te darán la ventaja necesaria para elevar tu perfil y llevar tu carrera al siguiente nivel.

Whether it shows up as stress, top-down leadership styles, drama, or uncertainty, fear kills good decision-making, dampens morale, lowers employee engagement, and hurts bottom-line growth. The good news is that there's an antidote: Freedom at Work. In this groundbreaking book, Traci Fenton brings together decades of original research, based on her team's work with hundreds of top companies around the world, such as The WD-40 Company, Mindvalley, DaVita, Menlo Innovations, Zappos, HCL Technologies, and more, revealing the proven pathway to leadership success.

The beauty of the online business world is that it can reach out into every corner of the globe. A company in Chile could sell to a customer in France, or a man in Japan could do business with someone from South Africa. Getting to these customers is something else, though. Viral marketing, where a business uses social networks to reach billions, is something that can work wonders.

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.