Category Categories

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

YOUR FUTURE AND YOUR DESTINY ARE TOO IMPORTANT. DISCOVER HOW TO GET UNSTUCK AND OVER YOUR FEAR. This book is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. With no-nonsense biblical truth, Fear Is Not the Boss of You is a loving kick in the...

In this standalone classic from New York Times bestselling author Jana DeLeon, two people with secrets must learn to trust each other if they’re to find the answers they’re seeking… She was only six when she walked out of the swamp after the LeBlanc School for Girls caught on fire. Sixteen...

A "powerful, passionate, and inspiring" (New York Times) journey through the beauty and power of mathematics New York Times Bestseller What if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso...

Defending the Child Caught in a mountain blizzard…with a child to protect. After Marielle Coleman’s foster son witnesses his mother’s murder, he becomes a killer’s next target. Escaping into a raging Montana snowstorm, Marielle and her little boy hide at a remote camp—and unexpectedly...

A Texas detective and his former neighbor reunite in this heartfelt romance novel from New York Times bestselling author Diana Palmer One night in his arms changes everything… For Amelia Rose Grayson, there was only ever one love: Cal Hollister. When Cal, a police captain, is wounded...

“An amazing Harlequin Historical… A+, no notes” – Fated Mates A spellbinding sapphic love story filled with wit and queer joy, Emma-Claire Sunday’s debut Regency romance will leave you swooning! She’s supposed to wed a duke… But it’s his sister she can’t keep her eyes off! As...

She wanted his baby…and he wanted her. Don’t miss this beloved classic from #1 New York Times bestselling author Linda Lael Miller. Meg McKettrick longs for a baby—husband optional. Perfect father material is gorgeous Brad O’Ballivan, old flame and new owner of his family’s ranch in...

Solving a cold case means facing down a murderer… When her Amish grandfather’s body is found, State Police Detective Penny Moore learns he didn’t abandon his family fifty years ago—he was murdered. But the whole truth is still unknown, and after several vicious attacks on Penny and her...

A brilliant mathematician examines the complexity of gender and society and forges a path out of inequality. Why are men in charge? After years in the male-dominated field of mathematics and in the female-dominated field of art, Eugenia Cheng has heard the question many times. In x + y, Cheng...

Can one woman's K-9 Convince her to trust a determined detective? After a betrayal that almost took his life, Detective Joel Standage is deskbound. A new assignment is his chance to find out if he still has what it takes to be a cop. His mission? Get close to Mollie Crane, a woman who’s as...

FALLING FOR THE AMISH RIVAL On the farm, they’re enemies… On paper, they’re falling in love. Amanda Stoltzfus would love to get married, but most Amish men aren’t interested in a woman who prefers farmwork to housework. Good thing her secret pen pal L.D. values her for who she is, unlike...

How one powerful concept reveals the biggest (and smallest) mathematical truths How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is...

A baby on her terms The McKettrick Way by #1 New York Times Bestselling Author Linda Lael Miller Meg McKettrick longs for a baby—husband optional. Perfect father material is gorgeous Brad O’Ballivan, an old flame and the new owner of his family’s ranch in Stone Creek. But Meg—as strong...

A KIDNAPPED CHILD. A DEADLY ENEMY.

Bud Mac Phearson's job is to protect Mallory Christiani and her young daughter, Emily not to get personally involved with either. But after Emily disappears and the trail leads directly to a well-known crime boss, Mac can't refuse...

Peril and passion on enemy seas… Lottie Livingstone bears the weight of an island on her shoulders. Under threat of losing their home, she and her clan take to the seas to sell a shipload of illegal whiskey. When an attack leaves them vulnerable, she transforms from a maiden daughter to a...