Cognitive Science

Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our...

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

Weaving together the story of his fractured relationship to his mother with research into her paranormal abilities, Dr. Christian Smith has created, in The Scientist and the Psychic, a captivating, one-of-a-kind memoir of belief, skepticism and familial love. Christian Smith realized his mother...

A leading neuroscientist offers a history of the evolution of the brain from unicellular organisms to the complexity of animals and human beings today Renowned neuroscientist Joseph LeDoux digs into the natural history of life on earth to provide a new perspective on the similarities between us...

Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.

Two neuroscientists trace a sweeping new vision of consciousness across eighteen increasingly intelligent minds, from microbes to humankind and beyond. Why do minds exist? How did mud and stone develop into beings that can experience longing, regret, love, and compassion—beings that are aware...

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

Get a grip. The first time he cut open a patient's skull, neurosurgeon Mark McLaughlin found himself confronting a powerful force that his fellow brain surgeons agreed was best never spoken of. Fear. But Dr. McLaughlin knew that if he couldn't find a way to cope with this formidable foe, all he had striven for as a physician would be lost. So, with a scientist's analytical precision and a philosopher's worldview, McLaughlin derived and formalized a method by which he could act rationally and confidently under the operating room's lights and in all of the relationships in his life.

A playful deep dive into anthropomorphism (our peculiar tendency to humanize the nonhuman) that will resonate with anyone who has thrown a birthday party for their dog. Bestselling science writer Justin Gregg explores the science behind our instinct to see ourselves in the creatures and objects...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?...

New chapters on the brain, intersectionality, and parents. Simple, proven strategies that schools can start using today. With a view through an economic lens that has only become sharper and more focused since its initial publication in 1995, the premise owned by A Framework for Understanding Poverty is unchanged: Middle-class understandings of children and adults in poverty are often ill-suited for connecting with people in poverty and helping them build up the resources to rise out of poverty and into self-sufficiency.

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Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

Are you sick and tired of bad habits dictating your life? Have you tried endless other solutions but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to trauma/PTSD and discover something which works for you?...you can utilize principles of neuroplasticity to improve cognitive flexibility, eliminate depression, and so much more without experiencing any negative side effects and without spending a lot of money!