Cognitive Science

Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our...

From the author of the #1 New York Times bestseller Inside of a Dog and The Year of the Puppy, this “elegant and entertaining” (The Boston Globe) explanation of how humans perceive their environments “does more than open our eyes...opens our hearts and minds, too, gently awakening us to a...

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

Noam Chomsky is widely known and deeply admired for being the founder of modern linguistics, one of the founders of the field of cognitive science, and perhaps the most avidly read political theorist and commentator of our time. In these lectures, he presents a lifetime of philosophical reflection on all three of these areas of research to which he has contributed for over half a century.

A deeply original exploration of the power of spontaneity—an ancient Chinese ideal that cognitive scientists are only now beginning to understand—and why it is so essential to our well-being Why is it always hard to fall asleep the night before an important meeting? Or be charming and...

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...

A captivating and insightful deep dive into the world of human intuition, exploring the power of this elusive phenomenon and how it can be harnessed to better know and trust ourselves. We rely on our intuition, even though we don’t fully understand what it is, how it works, or if we can even...

New chapters on the brain, intersectionality, and parents. Simple, proven strategies that schools can start using today. With a view through an economic lens that has only become sharper and more focused since its initial publication in 1995, the premise owned by A Framework for Understanding Poverty is unchanged: Middle-class understandings of children and adults in poverty are often ill-suited for connecting with people in poverty and helping them build up the resources to rise out of poverty and into self-sufficiency.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

This book is written for anyone who feels mentally overstretched, distracted, or burnt out, from students and professionals to seniors looking to preserve cognitive strength. If you want a clear, effortless path to thinking better, remembering more, and staying mentally present, this guide gives you the tools to make it happen without gyms, apps, or expensive programs.

Are you sick and tired of bad habits dictating your life? Have you tried endless other solutions but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to trauma/PTSD and discover something which works for you?...you can utilize principles of neuroplasticity to improve cognitive flexibility, eliminate depression, and so much more without experiencing any negative side effects and without spending a lot of money!

Cameron Diaz follows up her #1 New York Times bestseller, The Body Book, with a personal, practical, and authoritative guide that examines the art and science of growing older and offers concrete steps women can take to create abundant health and resilience as they age. Cameron Diaz wrote The...

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

Get a grip. The first time he cut open a patient's skull, neurosurgeon Mark McLaughlin found himself confronting a powerful force that his fellow brain surgeons agreed was best never spoken of. Fear. But Dr. McLaughlin knew that if he couldn't find a way to cope with this formidable foe, all he had striven for as a physician would be lost. So, with a scientist's analytical precision and a philosopher's worldview, McLaughlin derived and formalized a method by which he could act rationally and confidently under the operating room's lights and in all of the relationships in his life.

An insightful look at the cognitive science of explanation, using science and stories to reveal surprising truths about how we make sense of ourselves and the world Humans are explanation-seeking creatures. We wonder why there’s traffic, why a friend behaved a certain way, why the sky is blue...

What happens to you in life matters less than the way you feel about life; that's the message of cognitive behavior therapy (CBT). If you've ever tried to change something about yourself - your mood, your weight, your behavior - you'll have noticed that change often hurts, so you stop trying. CBT can help you when change starts to hurt. In the revised and updated edition of this best-selling title, professional CBT practitioner Avy Joseph shows you how to challenge negative thoughts and unhealthy beliefs to improve your outlook in your personal and professional lives.

A playful deep dive into anthropomorphism (our peculiar tendency to humanize the nonhuman) that will resonate with anyone who has thrown a birthday party for their dog. Bestselling science writer Justin Gregg explores the science behind our instinct to see ourselves in the creatures and objects...

A practical guide to mental and emotional freedom! Feeling lost about how to effectively treat disturbing intrusive thoughts? You're not alone! This book contains the best advice from a former sufferer of anxiety, depression, and intrusive thoughts. Inspired by compassion, this book is a gift to fellow casualties of negative thought patterns, destructive behaviors, self-loathers, and those wishing freedom from persistent demons.

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

Lorsque les techniques habituelles de vente et de marketing sont insuffisantes, trop coûteuses et lentes, il faut trouver une approche alternative, capable de comprendre, d’interpréter et de modifier la perception d’un produit ou d’un service aux yeux des utilisateurs.