Computer Business

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next. Jason Schreier's...

In a world of digital overload and never-ending work demands, Microsoft Copilot stands as a breakthrough in productivity. What once took hours—summarizing reports, formatting presentations, calculating forecasts—can now be done in minutes with precision and personalization. This book is a guide for professionals ready to integrate AI into their daily work, not as a novelty, but as a core tool for speed, clarity, and strategic thinking.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Convierte tus palabras en dinero con inteligencia artificial. La economía de la escritura está en pleno auge con oportunidades que las generaciones anteriores jamás imaginaron. Sin embargo, la mayoría de los escritores tienen dificultades para obtener ingresos sostenibles porque se centran exclusivamente en su oficio, ignorando los aspectos comerciales que distinguen a los profesionales exitosos de quienes permanecen eternamente luchando.

This audiobook is your complete guide to modern Agile product and project management—designed for leaders, practitioners, and students who want to master how products are conceived, built, and scaled in the era of AI. Drawing on real-world case studies from startups to Silicon Valley tech giants, it explains not only what Agile is, but how it drives business value, accelerates delivery, and enables innovation powered by generative AI and intelligent agents.

Step into the transformative world of Artificial Intelligence with this exclusive book bundle featuring Unlock AI for Beginners and Understanding Generative AI for Business Leaders. Whether you're exploring AI for the first time or seeking strategic insights for your business, this bundle provides everything you need to embrace AI with confidence.

Dive into the future of passive income with "ChatGPT Side Hustles" by Alec Rowe. This comprehensive guide unveils over 85 innovative side hustle ideas leveraging the power of AI to boost your income, create new cash flows, and secure a competitive edge.

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

In AI and the Octopus Organization: Building the Superintelligent Firm, leading futurist Jonathan Brill and innovation expert Stephen Wunker unveil a groundbreaking vision for how organizations must evolve to survive and thrive in the age of artificial intelligence. Drawing inspiration from the octopus, an ancient creature noted for both rapid adaptation and distributed intelligence, the authors show that only businesses that rewire their structure, leadership, and decision-making can unlock AI's full potential.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company Even by the standard of a tech industry stacked with...

Named a Best Book of the Year by Kirkus Reviews “Riveting . . . Character Limit offers a telling lesson in the cost of getting everything you want.” —The Washington Post “You couldn’t hope for a better ringside seat on the unfolding drama . . . [Character Limit] is a triumph...

FinOps brings financial accountability to the variable spend model of cloud. Used by the majority of global enterprises, this management practice has grown from a fringe activity to the de facto discipline managing cloud spend. In this book, authors J. R. Storment and Mike Fuller outline the process of building a culture of cloud FinOps by drawing on real-world successes and failures of large-scale cloud spenders. Complete with a road map to get you started, this revised second edition includes new chapters that cover forecasting, sustainability, and connectivity to other frameworks.

"With the nuance of a reporter and the pace of a thriller writer, Andy Greenberg gives us a glimpse of the cyberwars of the future while at the same time placing his story in the long arc of Russian and Ukrainian history." —Anne Applebaum, bestselling author of Twilight of Democracy The true...

The dramatic, larger-than-life true story behind the founding of Oculus and its quest for virtual reality, by the bestselling author of Console Wars. From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But...

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Brilliant and entertaining mathematician Kit Yates illuminates seven mathematical concepts that shape our daily lives. From birthdays to birth rates to how we perceive the passing of time, mathematical patterns shape our lives. But for those of us who left math behind in high school, the numbers...

A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon “A must for anyone who wants to better understand the real potential of blockchains and web3...