Computer Business

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

This is the story of an ordinary man's life turning into an extraordinary journey, impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition, he discovered an incredible liberty that is available to everyone.

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think...

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Découvrez "Libérer la Puissance Commerciale de l’IA avec une Efficacité de Niveau Supérieur", le guide ultime pour transformer les entreprises à l’ère du numérique grâce à l'intelligence artificielle (IA). Ce livre captivant dévoile les mystères de l'IA, explorant ses multiples facettes, des simples applications quotidiennes aux avancées technologiques révolutionnaires. Abordez les diverses utilisations de l’IA dans divers secteurs, bien au-delà de la technologie.

You are being surveilled right now. This sweeping exposé reveals how the U.S. government allied with data brokers, tech companies, and advertisers to monitor us through the phones we carry and the devices in our home. “A revealing . . . startling . . . timely . . . fascinating, sometimes...

The Real-World Blueprint to Critical Thinking, Logic & Decision Making is the guide you need. Backed by cognitive science and grounded in real-life examples, this hands-on workbook helps you outthink bias, avoid manipulation, and make better choices in every area of life.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

National security strategist and former FBI counterintelligence operative Eric O’Neill exposes how nefarious cybercriminals relentlessly attempt to access your data and wallet, and arms you with his proven tactics for spotting and neutralizing cyberthreats to protect yourself, your family, and...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.

A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon “A must for anyone who wants to better understand the real potential of blockchains and web3...

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our...

In March 2006, the world’s richest men sipped champagne in an opulent New York hotel. They were preparing to compete in a poker tournament with ­million-dollar stakes. At the card table that night was Peter Muller, who managed a fabulously successful hedge fund called PDT. With him was Ken...

Tired of not making enough money? Want to be your own boss and start a side hustle but don’t know where to start? Feel like you’re already behind in understanding AI technology? Are you curious about how ChatGPT and similar AI tools have made people rich? (Updated for ChatGPT-4o) If so, then look no further. This guide will help you build an AI-powered business, generate cash flow, outsmart competitors, and secure financial freedom. Unlock the doors to prosperity, creativity, and limitless potential.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

The dramatic, larger-than-life true story behind the founding of Oculus and its quest for virtual reality, by the bestselling author of Console Wars. From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But...

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.