Computer Career

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Questo manuale si rivolge a quanti vogliano promuovere online la propria attività, attraverso il SOCIAL MEDIA MARKETING, ma non hanno tempo per seguire corsi di persona o non vogliano rivolgersi a esosi professionisti, preferendo il fai da te. Pertanto, non si tratta di un manuale per soli addetti ai lavori ma di un libro molto pratico e ricco di esempi reali, dal linguaggio semplice e accessibile a tutti. Dunque, è un libro per principianti? Si, ma è anche un libro per chiunque voglia avere rapidamente sottomano un breve compendio della materia.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Today, the world is in the midst of the transformative and ever-developing digital age, otherwise referred to as the “age of Information.” It has been an unprecedented, remarkable, and explosive era marked by social media and computer-generated imagery (and with it, deep fakes), among other novel, previously unimaginable concepts.

Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated trends that have been building. While this new world is complicated, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come.

You are about to discover how anyone can achieve extraordinary success by simply harnessing the power of his or her memory. What if I told you that you could learn and memorize more in less time? Stay focused, quit being frustrated, improve concentration, be more productive, and absorb info like a human sponge...and best of all do it in as little as five minutes a day? In Computer Memory that's exactly what you'll get.

Are you ready to embark on a transformative journey into the future of business? Step into a world where artificial intelligence revolutionizes the way we communicate, strategize, and thrive. In this groundbreaking book, you'll uncover the immense power of ChatGPT, the game-changing language model shaping the destiny of industries worldwide.

An innovation expert illuminates why your power to make a difference is no longer bound by your status. In The Power of Onlyness, Nilofer Merchant, one of the world's top-ranked business thinkers, reveals that we have now reached an unprecedented moment of opportunity for your ideas to "make a dent" on the world.

John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even - perhaps especially - in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

Fresh from her triumph at Lucent, Carly Fiorina took command of Hewlett-Packard in July 1999. Suddenly a woman was running one of the largest technology companies on earth, venturing farther than anyone else dared into traditional men's territory. Perfect Enough is the definitive account of her daredevil bid to remake HP with a record-shattering $20 billion acquisition of archrival Compaq Computer.

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

Concerned that automation might make your skills redundant? The AI Advantage: Building an AI-Proof Career is your essential guide to not just surviving but thriving in the rapidly changing job market driven by artificial intelligence. In this timely and practical book, award-winning cybersecurity leader Taimur Ijlal reveals how you can future-proof your career by embracing AI as a powerful tool for growth and innovation.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

Discover the power of artificial intelligence in just a few hours a week—no tech background required! Does AI seem overwhelming? Want to leverage it in your work and daily life but don’t know where to start? You’re not alone. Many people are eager to embrace AI for a competitive edge, but the challenge is knowing how. The good news? Understanding AI doesn’t have to be complicated! You don’t need to be a tech expert—just the right guide.

Unravel the secrets of the AI revolution in just 7 days, even if you've never written a line of code! Do terms like "Machine Learning" or "Neural Networks" confuse you? Eager to understand AI but unsure where to start? You're not alone. Many believe mastering AI is only for tech experts. But here's the truth: Anyone can learn AI, and this guide shows you how!

Does AI feel too complex to understand? Are you overwhelmed by jargon or worried about being left behind? If so, this audiobook is for you. With clear, practical guidance, Artificial Intelligence for Beginners makes AI accessible for everyone. Whether you’re a non-tech professional or a lifelong learner, this audiobook demystifies AI without overwhelming you. Learn how AI can enhance your capabilities, streamline your life, and open up new opportunities.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, our society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work. Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations.