Consumer Research

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.