Content Business

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Developed by distinguished professors and professionally narrated by an experienced paramedic for accuracy, this course is a valuable tool when preparing for your NREMT paramedic exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up to date, and broken down into bite-size chapters. There are key takeaways following each chapter to drive home key points and quizzes to review commonly tested questions.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

There are few tests as important as the GMAT. It controls your admission to top schools and arguably predicts your success in MBA programs. Now you can vault to the top of the class with this massive new GMAT audio course.

AudioLearn Law School Course Outlines presents family law. Written by authorities in the field and professionally narrated for easy listening, this outline covers what is typically taught in a law school family law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

ChatGPT has changed the world!! Are you taking advantage of this? Learn how to make the most of cutting-edge AI in ChatGPT Side Hustles for 2025: 100 Smart and Simple Ways to Monetize Generative AI for Entrepreneurs and Content Creators. Whether you are an experienced entrepreneur or just starting your business, this book equips you with practical tactics, detailed step-by-step instructions, and innovative ideas to help you take advantage of the AI revolution.

AudioLearn’s Medical School Crash Courses presents Oncology. Written by experienced professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of oncology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school oncology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master oncology.

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

One of the biggest questions among salespeople and business professionals is how do I get more clients? One of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant Ryan Serhant suggests that the secret to getting more clients is to make more friends. But how do you transform a stranger into a customer? Ryan Serhant teaches you how to master the art of the 60-second friend.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Content for Everyone is a must-listen for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content. With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge.

AudioLearn Law School Course Outlines presents Evidence Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school evidence law course. Included are detailed explanations of critical issues and topics you must know to master the course.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

AudioLearn's Medical School Crash Courses presents Rheumatology. Written by experienced professors and professionally narrated by a physician for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject of rheumatology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school rheumatology course.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.