Content Business

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. This is the origin story of the airwaves—the foundational technology of the...

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a...

The audio is focused on the most important knowledge and skills you must know to handle many life-threatening situations in everyday life. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Society for Human Resource Management Certified Professional or SHRM-CP Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the SHRM-CP Test.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your CSSYB or Six sigma yellow belt certification exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on your test. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

AudioLearn's Medical School Crash Courses presents Rheumatology. Written by experienced professors and professionally narrated by a physician for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject of rheumatology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school rheumatology course.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Commercial Driver's License (CDL) Exam. The audio is focused and high-yield, covering all CDL Endorsements and topics you need to know to pass your written exam. The material is accurate, up to date, and broken down into bite-size chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who...

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

This audiobook, which is the second edition of the pioneering content guide Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this audiobook as they face increasing pressure to deliver the right content to the right customers at the right time.

Written by experienced professors and professionally narrated by a medical doctor for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of nephrology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school nephrology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master nephrology.

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Project Management Professional Certification Exam or PMP. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the PMP. The material is accurate, up-to-date, and broken down in small units.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject of gastroenterology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school gastroenterology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master gastroenterology.

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.