Content Marketing

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.

Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. All of this is possible when you know and implement the key secrets that have transformed many content brands in the past. Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level.

Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them.

Content marketing is effective because today’s consumers are tired of feeling as though they are constantly being sold something. With this in mind, it is then easy to create the type of content that provides them with a service while still promoting your own brand and interests. If you are familiar with content marketing, then you know that this strategy can be extremely effective; unfortunately, so does the competition.

Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

A Beginner's Guide to Content Marketing demystifies modern marketing essentials. Learn to create authentic, engaging content that drives results. This audiobook covers everything from crafting compelling blogs and impactful videos to mastering email campaigns and building meaningful audience connections.

The third volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small-business owner who wants to grow their brand with high-quality scalable content, leverage social media and build a seven-figure business.

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

In today's fast-paced and technologically advanced world, the digital age has brought about significant changes in the way businesses operate. The rise of the internet and the proliferation of digital devices have revolutionized the way companies reach, engage, and interact with their target audience.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.

Take your content marketing to the next level with this advanced guide! While many so-called online marketing gurus have long since given up on email marketing, claiming that the rate of return is not truly worth the time investment, the truth of the matter is that as long as you approach it in the right way, adding a regular email newsletter to your content marketing strategy can be a great way to connect with your target audience in a whole new way.

To cut through the noise, you need a strategy that captures attention and holds it—turning viewers into loyal followers, and followers into customers. This guide offers a proven blueprint for content marketing success.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Ronald Baldwin’s "AI for Creative Content and Marketing" is a pioneering resource that skillfully bridges the gap between cutting-edge technology and creative expression. Baldwin presents complex AI concepts in an accessible and engaging manner, making this book an invaluable tool for both tech enthusiasts and creative professionals.