Craft Business

We all need agency to feel the power and joy of acting in the face of challenge and opportunity. But we also need humility and restraint to ensure that we guard against hubris and harm. We need trusted and testable navigation tools to give us confidence in our creative power and cautiousness in carrying out our work. Instead of looking for answers, what we are all seeking are tools for navigating the increasingly complex, noisy, conflicted culture that we inhabit. A personal manifesto is one of those tools.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.

Winning Words is your no-nonsense guide to communicating with clarity, confidence, and impact. Whether you’re speaking to your team, a client, or a packed boardroom, this book helps you find the words that win—without the fluff or waffle. From crafting emails to commanding a room, this audiobook equips professionals, leaders, and entrepreneurs with tools to cut through noise and connect with real meaning.

You don’t need to be an avid gardener to grow herbs. But herbs are a powerful way to boost your health and immunity. Learn how to make holistic, natural remedies with simple, easy-to-follow steps.

Dive into the world of board game creation and bring your ideas to life, even if you've struggled with creativity in the past! Are you an aspiring game designer overwhelmed by where to start? Do you find yourself juggling numerous game ideas but struggle to form them into a cohesive, engaging experience? Have you already poured hours into an underperforming game, only to find it doesn't resonate with players?

It's the end of an era for the legacy pot growers of California. The green rush has turned into a crush, and the small farmer is being left behind. With regulations being complicated and burdensome and big business hitting the industry hard, you must evolve or go extinct. Your survival is not dependent on changing who you are but, rather, how you conduct business. The good news is that you have everything you need to succeed.

When you start asking yourself the question of whether you can turn the seed of an idea into a thriving business, and you start looking at everything that’s required, it’s easy to become overwhelmed and feel like you’re in way over your head. It’s daunting when you look at it all at once, but you’ve stumbled upon a lit path–a clear, 6-step process to launching a successful business.

Want to grow herbs and give your family an enormous health head-start, but you don’t know how to begin? Looking for a cost-effective way to proactively promote health and wellness naturally, without relying on the pharmacy? Then learn to grow your own medicine in five easy steps.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Published multi-genre writer Laura Goode had an epiphany after finishing her MFA and building a freelancing career: Nobody is teaching writers how to wield their persuasive storytelling abilities to make money from their writing. So she decided to write the business-of-writing handbook she needed most. Pitch Craft draws on Goode’s experience as a novelist, poet, essayist, filmmaker, and creator of a pitching and publishing course to uncover what nobody else will tell you about the business strategy that creates a writing career.

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy. With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills.

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

By the time Jerry Stadtmiller was nine years old he knew what he would do for the rest of his life: rebuild old airplanes. Born a preemie in 1936, Jerry overcame the odds only to face an ongoing series of medical problems that nearly ended his career many times over.

Have you sensed a mysterious force guiding your decisions, a whisper of intuition leading you down unknown paths? Ash Walker, a trailblazing entrepreneur and author felt that same way–he embarked on a journey to discover the mystical art of blending business with magic. Ash’s personal experiences and explorations have opened doors to an enchanting world where business meets magic, logic embraces intuition, and success is crafted with grace and wisdom.

Bruce R. Dorey is an expert coach and author of Lift: The Nature & Craft of Expert Coaching. In his work, Bruce takes a fresh look at how to prepare the next generation of businesspeople. Integrating current scientific research on human behavior, Bruce applies a traditional craftsman model to promote institutional knowledge transfer within large organizations.