Creative Careers

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

As a musician, do you feel successful, respected, creatively fulfilled, supported in your creative goals, or inancially comfortable? If you answered no to any of these questions, you need to listen to The Happiest Musician.

Toutes les leçons de l'homme qui a fait rayonner l'enchantement. Robert Iger a dédié sa carrière à Disney : en quarante-cinq ans, dont quinze à la tête de l'entreprise, il en a fait le plus grand groupe audiovisuel au monde et l'a guidée à travers une période particulièrement compétitive et riche en bouleversements technologiques. Dans "Leçons de leadership créatif", il revient sur son parcours, ses succès, les obstacles qu'il a surmontés et les principes qui l'ont toujours guidé.

Humans have always been creative hustlers—problem solvers who seek to live beyond the limits suggested by society. Yet we live in a world where the place you were born, the amount of money you have, and the level of melanin in your skin indicate the precise path you are expected to follow. Too many of us silence our creativity and let our hustle calcify as we settle for the roles assigned to us.

Harness your creativity and entrepreneurial spirit to build a flourishing freelance graphic design business. This comprehensive guide equips aspiring designers with the knowledge and tools to enter the freelance world, manage projects effectively, and attract a steady stream of clients. Whether you're transitioning from a full-time job or starting fresh, this book provides actionable insights, from setting up your workspace to marketing your services and handling logistical concerns like contracts and billing.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional.

Are you a creative person? An artist, cook, crafter, quilter, designer, web developer, or musician? Have you ever wished that you could quit your 9-5 job and work in your passion full time? Well, it's possible. In the past few years more and more people have been trying their hand at making a business out of their creative talent. But it is not as easy as it seems. Just because you can design a logo, or play a guitar, doesn't mean you can run a business.

Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community. Under his creative, layer-based approach, Ware Malcomb has become a global leader in the industrial building sector—one of the world’s most successful and admired businesses of its kind.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

Developed by Benjamin Mathes in one of Los Angeles's most prestigious underground acting studios, You, the Career will revolutionize the way you relate to the hustle, the industry, and the actor you want to become. Drawing from 25 years in the industry as an actor, producer, and cultural entrepreneur, Mathes will show you how to take the power from the people who manage, and put it back into the hands of the person who creates it - you!

Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom.

Take the first step towards regaining control of your creative life. What if you could take control of both your life and your creative career, avoid recurring cycles of stress and burnout, and create the optimal conditions for your potential to flourish? The good news is you can, and Mindful Creative will show you how to cultivate mindful presence and develop resilience.

In the age of artificial intelligence, where the lines between human and machine blur, a new era of creativity and possibility emerges. Surviving Creative Evolution by Shannon Hayner is your compass in this transformative landscape, offering a unique blend of spirituality, philosophy, and practical self-care strategies to help you not just survive but thrive amidst automation anxiety.

“You don’t have to turn into a corporate drone to kick ass in the working world,” says inspirational speaker Tania Katan. After more than ten years of smuggling creativity into the business sector, Katan is here to tell you that any task or pursuit can be a creative one. You just need to be willing to defy conformity and be ready to conjure imagination anywhere, at any time. That’s where Creative Trespassing comes in.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

There is no such thing as a one-size-fits-all productivity plan. The tricks that work for your colleague may not work as well for you. Or perhaps they don’t work at all. The fact is that everyone has their own productivity quirks to make them work efficiently and effectively. They just don’t know how to crack them.

As another year unfolded, lifestyle blogger and mom of three Miranda Anderson realized she felt weighed down by the mass of belongings her family had been accumulating. In an effort to pare down and cultivate a deeper sense of gratitude and abundance in their lives, she and her husband decided to embark on a minimalism challenge, where they would stop all unnecessary shopping for one year. It meant learning to use what they already had and being more creative.

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling - simple pictures, clear words, and powerful emotions - that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm.