Creative Education

Ready to build a fairy tale? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing magical adventures like a pro!

You can take audiences to faraway places. You can make giraffes burp and hippos sing. You can turn the sky purple and make audiences wonder what’s coming next. You can write awesome stories!

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments - be it the excitement of the artist at the easel or the scientist in the lab - so that this knowledge can be used to enrich people's lives. Drawing on nearly 100 interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his 30 years of research, Csikszentmihalyi uses his famous flow theory to explore the creative process.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

You can make listeners smile. You can give them goosebumps or the giggles. You can even make them cry. You can show listeners the world the way you see it. You can write cool poetry!

There's more to writing a successful fantasy story than building a unique world or inventing a new type of magic. From the writing of strong, action-packed scenes to the creation of dynamic, multi-dimensional characters, fantasy author Deborah Chester guides novices and intermediate writers through a step-by-step process of story construction. Whether offering tips on how to test a plot premise or survive what she calls the dark dismal middle, Chester shares the techniques she uses in writing her own novels.

A practical resource to help you turn struggle into success and become the writing coach your kid needs—from the creator of the award-winning Brave Writer curriculum Writing is often hard—for kids and for adults. How can we help our children get past the difficulties and learn the writing...

More and more makers, designers, writers, and artists are in demand as we enter the Age of Creatives. By understanding the new strategies and mindset required to succeed, you can manage other creatives successfully. For creators, getting that promotion to management is exciting but can also be...

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

A bold new synthesis of paleontology, archaeology, genetics, and anthropology that overturns misconceptions about race, war and peace, and human nature itself, answering an age-old question: What made humans so exceptional among all the species on Earth? Creativity. It is the secret of what...

You're here because you're driven, and you know that deep down within you, there's a powerful force waiting to be unleashed. You're here for one reason: to manifest your reality using creative visualization (law of attraction). Imagine what it would be like behind the wheel of your dream car, the purr of the engine, the grip of the steering wheel in your hands. Picture the moment you swing open the door to your freshly acquired home, the rush of excitement flooding in. Feel the weight of a stunning ring on your finger, placed there by the love of your life.

A newly revised and updated edition of the classic guide to reframing our view of ADHD and embracing its benefits Explains that people with ADHD are not disordered or dysfunctional, but simply “hunters in a farmer’s world”--possessing a unique mental skill set that would have allowed...

The prestigious annual story anthology, featuring prize-winning stories by a diverse and exciting array of writers, including Wendell Berry, Alice Hoffman, Dave Eggers, Ling Ma, Lori Ostlund, and Anthony Marra. Continuing a century-long tradition of cutting-edge literary excellence, this year's...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Read by the author. "Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead.” —Adam Grant Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a...

This is an audio summary of Steal Like an Artist, a manifesto for the digital age, with positive messages, exercises, and examples to put listeners directly in touch with their artistic side.

In kindergartens these days, children spend more time with math worksheets and phonics flashcards than building blocks and finger paint. Kindergarten is becoming more like the rest of school. In Lifelong Kindergarten, learning expert Mitchel Resnick argues for exactly the opposite: the rest of school (even the rest of life) should be more like kindergarten. To thrive in today's fast-changing world, people of all ages must learn to think and act creatively....

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story...

Vous rêvez d'être écrivain, vous voulez écrire un roman qui transporte les lecteurs, mais vous ne savez pas par où commencer, comment aller au bout de votre manuscrit ou vous ne trouvez pas de maison d'édition pour votre livre ? Écrire un roman est LE guide pratique qui vous permettra, étape par étape, de réaliser enfin tous vos projets d'écriture. ÉCRIRE UN LIVRE EST UN PROJET COMME UN AUTRE, ÊTRE ÉCRIVAIN EST UN MÉTIER COMME UN AUTRE. On trouve normal d'apprendre des techniques en piano ou en dessin, mais en France (à l'inverse des Etats-Unis où l'écriture de fiction s'étudie à l'université), on croit qu'on ne peut pas apprendre à écrire.