Customer Business

When taking the mindset of “we need more sales”, it centers on the premise that what you currently offer is your only source of profit and that simply more of the same will generate the returns sought. The customer isn’t part of the equation. This audiobook examines the concept of redefining the customer and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: Build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Most small business owners spend all their energy finding new clients, but the real growth lies in retention. Retention Made Simple reveals how to keep your clients longer, get more referrals, and turn appreciation into your most powerful marketing strategy, all without expensive tools or complicated funnels.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

It is my belief that remarkable customer service can improve revenue and overall corporate profitability. It can open doors for your business, and if you do a poor job of taking care of your customers, you may find your doors closed! Every business has the ability to create and deliver remarkable service. Do you believe this? This audiobook is packed with unforgettable customer service stories. Some are truly remarkable in a great way, and some are so bad that we will remark about the story and the businesses involved for a very long time.

Being a server--well, a good server--is so much more than taking an order and dropping food off at a table. Serving with hospitality can open doors to meaningful interactions with strangers, long-term relationships with regulars, and, ultimately, consistent financial success. If you’re new to the restaurant industry, want to improve your skills, or just curious about how to succeed as a server, look no further. As an eight-year veteran and single mom who has been able to raise two kids on server income alone, you can trust me when I say I know what I’m talking about.

AI has changed marketing and sales forever. Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out. Instantly, your prospects can prompt to learn every detail about you, your solutions, successes, failures, competitors—everything delivered to them organized and definitive. They will never again reach your sales process curious. They'll be confident in what their AI told them about you.

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

First 100 Customers: The Entrepreneur’s Roadmap to Success is a step-by-step guide designed to help entrepreneurs attract, engage, and retain their first customers. Packed with actionable strategies, this book covers everything from crafting a compelling value proposition and leveraging social media to building strong customer relationships and scaling your business. Whether you're launching a startup or growing an existing venture, this roadmap provides the tools and insights you need to achieve sustainable success in today’s competitive market.

From generating traffic to getting the customers' first purchases and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into billion-dollar earners. By focusing on what really matters most—your customers—and by nurturing a culture of servant leadership, CDL becomes the root of exponential growth and success.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

The Customer Prevention Culture will prompt leaders to think differently about their businesses by challenging their views of company culture and the resulting effects on customer experience. When the culture of commerce and the sales engine are embraced, it's game over for the competition!

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".

Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.