Customer Business

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

The use of cognitive analytics/artificial intelligence (AI) systems is set to accelerate. Advanced Analytics and AI prepares business users for the era of cognitive analytics/artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management).

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

Read by the authors. An essential guide to master any workplace conflict with confidence and ease, have less drama, better results, and thrive at work. In many workplaces today, workplace conflict is an escalating issue. The shift to remote work and hybrid teams has left many people longing for...

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships. But online gurus are lying to you about scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you. For a long time, marketers--specifically in the online space--have been making bolder and bolder promises.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

The 10 strategies in this book will build your confidence and competence, so that the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.

In this memoir, one of the most successful investment bankers on Bay Street shares the lessons he learned about business and life in a long and successful career as president of Burns Fry and then as vice-chairman of BMO Nesbitt Burns.

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips - and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and, in many industries, the key to business success.

Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Doyle Oldfield outlines actionable strategies to enhance your organization’s "Trust Equity™" and convert it into increased sales and stronger client relationships.

What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.