Customer Business

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

In this fully revised and updated edition, leading customer service expert Jaquie Scammell uncovers the 21 key habits that will leverage your effectiveness as a service leader and strengthen your relationships with the people you serve.

Over 543,000 new businesses are started every month. Most fail. Many never get a paying customer. This book gives you a proven system on how to start a business online in just one hour a day and get your first paying customers in one month (or less). The secret is ”agile entrepreneurship” - the new way to entrepreneurial success. In the tech industry, the agile approach made possible the Airbnbs, Instagrams, and Ubers we can’t imagine living without. If agile software founders can build companies worth billions in a garage, imagine what agile entrepreneurship can do for you!

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

Learn how excellence is built into protective security programs for discerning individuals and families. With decades of experience working for the high and ultra-high net worth worldwide, authors West, Jantzen, Terret, and Van Driessche provide a wide-ranging and pragmatic introduction to protective security for prominent individuals and families.

Fast Coaching introduces a super-quick and super-effective approach to personal growth for use in families, schools, sport, and business. Continue & Begin, the rapid results method described in Fast Coaching, is now used worldwide by thousands of professionals as their preferred fast-coaching technology. Continue & Begin achieves results in just a few minutes! Fast Coaching strengthens self-worth and busts through limiting belief patterns.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Feast or famine, boom or bust - it's a pattern that too many sales organizations regard as a necessary evil. And that's plain wrong. If you want a long-term career, you need to get off the roller-coaster of inconsistent results. Instead of frantic scrambles to meet quotas, you can create a strong year-round record of closed sales, repeat customers, and increasing referrals, all while you build a growing prospect list.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

This audiobook will discuss in-depth how you can get and keep loyal customers. It will show you what your potential customers expect to see at a high-quality business. It will guide you on how to train your employees and be able to emphasize how important their actions speak louder than words. Invest in a program that's geared towards strategic customer support. One which will allow your business to outshine the competition.

Conocer y descifrar al cliente es uno de los desafíos clásicos del marketing. No obstante, las tecnologías digitales y, más recientemente, la Inteligencia Artificial, han cambiado por completo la manera de construir, interpretar y aprovechar la información que recolectamos. ¿Quiénes son esas personas que queremos que adquieran los productos o servicios que ofrecemos? ¿Cómo se comportan y toman decisiones? ¿De qué manera podemos cautivarlos y ganar su fidelidad?

The Buyer-Centric Operating System isn't just another business book—it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on customer obsession.