Customer Engagement

"There’s someone I want you to meet," Belle says, as a man draws up to her side. He’s tall with dark hair and stubble on his square jaw. He’s not exactly smiling, but the corner of his mouth curls upwards as he slides his hand around my daughter’s waist.

In 1914, they called it The Great War, and few could imagine anything worse. For nearly three decades, a peace forged in blood and fatigue has held sway in North America. Now, Japan dominates the Pacific, the Russian Tsar rules Alaska, and England, under Winston Churchill, chafes for a return to its former glory. But behind the façade of world order, America is a bomb waiting to go off. Jake Featherston, the megalomaniacal leader of the Confederate States of America, is just the man to light the fuse.

From the New York Times best-selling author of Commencement and Maine comes a gorgeous, sprawling novel about marriage—about those who marry in a white heat of passion, those who marry for partnership and comfort, and those who live together, love each other, and have absolutely no intention...

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

And Then There Were None meets I Know What You Did Last Summer in #1 international bestseller Darby Kane’s latest gripping and twisty thriller set on a private island in Maine where secrets piled upon secrets and lies upon lies are all revealed in one fateful weekend. Emily Hunt went missing...

Some fantasies are better left unsaid. Besides, I don’t need to act on my dirty dreams, not when my fiancé and I have the kind of after dark adventures others dream of — wild, daring and oh so frequent. I can’t risk losing him by voicing my deepest, dirtiest desire. But the hotter our role playing gets, the closer I come to telling him what I want most — him and his best friend at the same time. Until the night I do…

Being a great leader - one who drives massive passion, commitment and engagement - is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Learn how to become a great manager in this Wall Street Journal bestseller from the leadership experts at FranklinCovey. The essential guide when you make the challenging yet rewarding leap to manager. Based on nearly a decade of research on what makes managers successful, Everyone Deserves a...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

The AI Marketing RevolutionArtificial intelligence is reshaping marketing faster than any technology in history. From personalized ads and predictive analytics to automated campaigns and AI-driven content creation, businesses that embrace AI are outpacing those that don’t. This book is your roadmap to thriving in the AI era. You’ll discover how leading brands like Amazon, Netflix, Spotify, and Starbucks use AI to deliver hyper-personalized experiences, scale creativity, and build customer loyalty.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Mastering the Market: A Dual Approach to Client and Customer Engagement offers a revolutionary perspective on building sustainable, profitable relationships in today's dynamic market. Through in-depth analysis, real-world case studies, and innovative strategies, author Welbon Omar Salaam equips businesses with the tools to understand and leverage the distinct needs of clients and customers alike. From personalization and AI in customer interactions to crafting seamless customer journeys and fostering client trust, this guide is indispensable for businesses aiming to thrive.

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.

Do you have a successful line of product that you know people want to try but who may not be ready to commit or might be overwhelmed by the selection? Do you have an idea for a curated experience that you could provide to subscribers monthly but you don't know where to start? Step-by-step, Sarah...

Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing...