Customer Marketing
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Auteur(s): Jake Dunlap
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
- Date de publication: 2024-05-07
- Langue: Anglais
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day.
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Prix courant: 21,00 $
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 21,92 $
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Auteur(s): Erik Peterson, Tim Riesterer, Conrad Smith, Autres
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
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The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
- Date de publication: 2021-09-24
- Langue: Anglais
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The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle....
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Prix courant: 21,92 $
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00 $
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Auteur(s): Leslie Yerkes, Charles Decker
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
- Date de publication: 2017-12-05
- Langue: Anglais
- Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes....
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Prix courant: 12,24 $
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Auteur(s): Allan Dib
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
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Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
- Date de publication: 2024-06-28
- Langue: Espagnol
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El emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados.
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Prix courant: 25,00 $
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Auteur(s): Christian West, Brian Jantzen
- Narrateur(s): Alexander Masters
- Durée: 5 h et 24 min
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In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Narrateur(s): Alexander Masters
- Durée: 5 h et 24 min
- Date de publication: 2017-09-21
- Langue: Anglais
- In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people....
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Prix courant: 25,00 $
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Auteur(s): Roger Dooley
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
- Date de publication: 2021-08-03
- Langue: Anglais
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....
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Prix courant: 21,92 $
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Auteur(s): Calvin L. Chou, Laura Cooley
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
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Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
- Date de publication: 2021-08-03
- Langue: Anglais
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Research shows that nothing impacts patient experiences more than the quality of communication. While beneficial, the latest in cutting-edge technology and techniques aren't enough to ensure the best possible care for patients. The key to better healthcare outcomes is communication....
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Prix courant: 21,92 $
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Auteur(s): Andrew Sobel
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
- Date de publication: 2020-05-12
- Langue: Anglais
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Prix courant: 22,26 $
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Auteur(s): Joe Federer
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Prix courant: 22,26 $
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Auteur(s): Steve Dennis
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
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Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
- Date de publication: 2021-04-28
- Langue: Anglais
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Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....
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Prix courant: 25,00 $
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92 $
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26 $
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19 $
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92 $
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Auteur(s): Ethan Beute, Stephen Pacinelli
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.
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Super helpful
- Écrit par Ryan Hartt le 2020-12-29
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
- Date de publication: 2019-11-19
- Langue: Anglais
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough....
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Prix courant: 22,26 $
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26 $
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Auteur(s): Richard R. Shapiro
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
- Date de publication: 2012-03-27
- Langue: Anglais
- The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service....
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Prix courant: 24,18 $
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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