Economic Management

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

AUSTRALIAN BUSINESS BOOK AWARDS BOOK OF THE YEAR 2023 Feel like you don't have enough time? Killing yourself trying to 'do it all' without much to show for it? Forget about time management, you need Time Magic. In this revolutionary book, you'll learn how to create the spacious, fulfilling life...

“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon...

After a decade of rapid growth, the world’s most celebrated emerging markets are poised to slow down. Which countries will rise to challenge them? To identify the economic stars of the future, we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon. As an era of easy money and easy growth comes to a close, China in particular will cool down.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

The Soul of Capitalism examines how the greatest wealth-creation engine in the history of the world is failing most of us, why it must be changed, and how intrepid pioneers are beginning to transform it. Best-selling author William Greider analyzes how our relentless pursuit of unprecedented affluence has eroded family life, eaten away at our sense of personal and professional security, corroded our communities, impoverished our spiritual lives, and devastated our natural environment.

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of...

A radical new plan of action for corporate managers from the co-author of In Search of Excellence and A Passion for Excellence. In this adaptation of his bold new book, Tom Peters delivers an urgent message: if American corporations are going to thrive in today's (and tomorrow's) turbulent...

Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able...

From the bestselling author of What the Most Successful People Do Before Breakfast, powerful insights from 1001 actual days in the lives of high-achieving women. Balancing work and family life is a constant struggle, especially for women with children and ambitious career goals. It’s been the...

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insanely Simple, was based on observations gained from twelve...

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing...

How optimization took over the world and the urgent case for a new approach Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating...

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.

Chanakya's Arthashastra is an unrivalled political treatise that has been used by scholars, academics and leaders across the world. In Chanakya and the Art of Getting Rich, Radhakrishnan Pillai brings out the inherent lessons from Arthashastra to present a strategic and practical way of...

The secret to an extraordinary life starts with five simple changes that anyone can make. In this groundbreaking book, Zack Friedman starts with a fundamental question: What drives success? It's not only hard work, talent, and skill. The most successful people have one thing in common,?the power...

Startup Playbook for Teen Entrepreneurs by Angela Winter is an empowering guide designed for the next generation of innovators and changemakers. Drawing from years of entrepreneurial insight, Angela takes listeners on a step-by-step journey, transforming big dreams into actionable ventures. Whether you want to launch a passion project, earn extra money, or build something that leaves a lasting impact, this playbook covers everything from brainstorming ideas to scaling and exiting a venture.

Can prosperity economics be the answer you need? Typical financial advice - what you listen to and hear in the mainstream financial media - will get you typical results. But what if you want better-than-typical results? If your goal is wealth and prosperity, not just safety and security, then you want the financial advice wealthy and prosperous people follow. The mission of the Prosperity Economics Movement is to share exactly this - making it available not just to the wealthy, but anyone who truly seeks wealth.

James Mullen believes that American employees are inherently ambitious, and that the most efficient and profitable way a company can reach its full potential is by empowering its workforce, individual by individual. Yet most companies treat their employees like idiots, says Mullen, creating a...