Economic Strategy

Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar...

“Alan Webber’s wise words give guidance and hope in a world gone upside down. Incisive and practical, timely and timeless, he is a mentor of the highest order.” —Jim Collins, New York Times bestselling author of Good to Great In Rules of Thumb, Alan Webber—co-founder of Fast Company...

A practical guide to "narrative thinking," and why it matters in a world defined by data.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really...

India's start-up revolution began in 1998, when the first venture capitalists (VCs) arrived from the US and backed early businesses in IT services for global corporates. The second wave came in 2006 when home-grown VCs raised large amounts of capital and funded products and services companies...

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins...

The need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay...

Why are some people with highly successful careers… still unhappy in life?At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...

The world of work, the way we work and we, who work, will continue to evolve. From commuting to large industrial units, to operating from structured cabins and now from homes―every change has brought its set of challenges. It has become imperative for humans to be at the forefront of it.Human...

Do you want to learn simple and proven strategies to become a successful trader, starting options, Forex, day, and swing trading? This audiobook covers: An overview of options, exercising the option, designing a trading plan, trading psychology, risk management, and much more!

We live in a volatile, uncertain, complex and ambiguous (VUCA) world that calls for a paradigm shift in the style of leadership. The new world needs leaders who are purposeful, agile, flexible, cooperative, humble and helpful. Leadership, therefore, is as much about soft skills as hard skills...

An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical...

In defiance of the stereotypes trotted out by yesterday's pundits, modern India's rise is both unusual and unexpected. It is unusual because some of the sharpest economic improvements are being observed in those sections of Indian society which were thought to be the most disadvantaged: women...

In this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar...

An award-winning author and Stanford writing instructor demystifies the business of writing with this practical, procedural guide to creating successful pitches, impressing editors and agents, negotiating compensation, and more. Published multi-genre writer Laura Goode had an epiphany after...

Vous ne comprenez rien - ou pas grand-chose - à la Bourse ? Pas d'inquiétude, c'est normal : la Bourse est devenue en quelques dizaines d'années un univers aussi gigantesque que complexe. Mais ça, c'était avant. Avant de suivre le Captain Economics et ses aventures dans le monde merveilleux de la Bourse. Armé d'une bonne dose de recul, d'un brin d'humour et de centaines de recherches sur le sujet, le Captain va vous faire découvrir - ou redécouvrir - le fonctionnement des marchés financiers.

From the legendary investment guru Devina Mehra--one of the most powerful women on Fortune India 2022 and one of the only two women to receive a gold medal in the history of IIM-Ahmedabad--Money, Myths and Mantras answers some of the most difficult yet pertinent questionsabout investing.How do...