Engineering Business

The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. When...

“Evenhanded and insightful.” —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful...

A WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.”...

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.

AI is already driving billions of dollars in online business growth. While most people waste time on weak prompts and gimmicks, a small group is quietly using AI to build thriving online businesses. Which side do you want to be on? If you’ve ever wished for a guide that replaces guesswork with real instructions, this is it. You’ll discover prompt systems you can copy today to create products, automate workflows, and build income sources that last. Each chapter focuses on practical action, not theory, so you can see results from the very first step.

A revolutionary new theory showing how we can predict human behavior-from a radical genius and bestselling author Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new...

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick...

Do you know that there's a lot more to Excel, but have no idea what to learn? This audiobook could be the answer you're looking for. You'll learn: Introduction to Advanced Excel, Optimization using the Solver Function, Sensitivity Analysis, and much more.

"This is a terrific book" - Kara Swisher An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook. At Amazon, "Day One" is code for inventing like a startup, with little regard...

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

From the author of Growth, one of Barack Obama’s favorite books of 2024, a guide for helping the next generation through an educational world, and a job market, forever changed by AI – as well as for anyone navigating the upheaval in today’s workplace We live at an extraordinary...

In Liar's Poker barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged great change in the way we live, work, and think...

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies...

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.