Engineering Business

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the...

The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’...

You are going to need more than technical knowledge to succeed as a data scientist. Build a Career in Data Science teaches you what school leaves out, from how to land your first job to the lifecycle of a data science project, and even how to become a manager. Build a Career in Data Science is your guide to landing your first data science job and developing into a valued senior employee.

Creating and implementing a new sustainability program can be daunting–where to start?

You have a start-up idea but ... where do you go from there? Two teen entrepreneurs bring together 51 influential business leaders for Q&As about starting a business, finding success, and, yes, making money. Fifteen-year-olds Fenley Scurlock and Jason Liaw had both started businesses by the time...

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

Longlisted for the FT/McKinsey Business Book of the Year Award A groundbreaking chronicle of the birth--and death--of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet Take a look at your favorite pair of...

Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, this audiobook explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this audiobook serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back, but to innovate upward.

Sales are the singular most important growth factor for any business; the ones who can master sales are often the ones with greater advantages and a fast track to building wealth. Many attempts have been made to break down the art of selling, but perhaps the missing link lies in recognizing that selling is also a science. There is a proven systematic method that guarantees a sale and scales your chances of success. Therefore, being a salesperson is not limited to only the extroverted, but everyone with an interest can learn the sales cycle.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

The sweeping story of the world’s first financial crisis: “an astounding episode from the early days of financial markets that to this day continues to intrigue and perplex historians . . . narrative history at its best, lively and fresh with new insights” (Liaquat Ahamed, Pulitzer...

Curious about AI, but unsure how it works? Want to tap into the lucrative potential of this rapidly advancing technology? Unlock the immense potential of AI with this transformative book! Welcome to Fundamentals of Artificial Intelligence & Large Language Models, the second in a series of books crafted to help you join a movement toward a more financially fruitful future.

I determined to learn everything I could about Google SEO and getting on the first page of the world's largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding. I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I've perfected the process and now it takes very little time to rank a post on Google.

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat...

The job of a Chief Technical Officer is broad, ever-changing, and hard to define. Is the CTO an engineer, an architect, a people manager, or an executive? Turns out, in most cases, it’s all of the above—and even the most experienced “techies” often find themselves feeling underprepared for the human and logistical sides of this pivotal role.

Python Programming Techniques is an audiobook that is ideal for persons that are interested in learning about the basics of Python programming before they move on to learn more advanced techniques offered by the program. The book is not for those who have no interest at all in python programming. It is specifically geared for those individuals that have a need to learn how it all works whether it is for their job or for scholastic purposes.

An entertaining and accessible listen with profound implications for the future, Teeming takes us on a journey through nature’s most ancient and successful R&D labs, and gives practical prescriptions for redesigning organizations to flourish far into the future. Evolutionary biologist and anthropologist Dr. Woolley-Barker weaves poetic vision and deep scientific expertise to illustrate how flat, agile, and adaptive societies like ants, termites, and underground fungal networks self-organize for resilience and value.

WINNER OF THE 2019 NAUTILUS BOOK AWARD In the fascinating story of the sustainable food revolution, an environmental journalist and professor asks the question: Is the future of food looking bleak—or better than ever? “In The Fate of Food, Amanda Little takes us on a tour of the...

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.