Engineering Design

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

Throughout his distinguished and unconventional career, engineer-turned-molecular-biologist Douglas Axe has been asking the questions that much of the scientific community would rather silence. Now, he presents his conclusions in this brave and pioneering book. Axe argues that the key to understanding our origin is the "design intuition" - the innate belief held by all humans that tasks we would need knowledge to accomplish can be accomplished only by someone who has that knowledge.

To ensure that applications are reliable and always available, more businesses today are moving applications to AWS. But many companies still struggle to design and build these cloud applications effectively. With this practical guide, software, DevOps, and cloud engineers will learn how to implement resilient designs and configurations in the cloud using hands-on independent labs.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Naming Darwin's Black Box to the National Review's list of the 100 most important nonfiction works of the 20th century, George Gilder wrote that it "overthrows Darwin at the end of the 20th century in the same way that quantum theory overthrew Newton at the beginning". Discussing the book in the New Yorker in May 2005, H. Allen Orr said of Behe, "He is the most prominent of the small circle of scientists working on intelligent design, and his arguments are by far the best known."

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

You may think you don’t have the time or the money to start a big permaculture project. But permaculture doesn’t need to be overwhelming. You can start as small as you like, and you can move at a pace that suits you. Don’t feel you have to learn everything in one go and rush out to transform a whole wilderness in a year. Just deal in manageable chunks, and you’ll do just fine. Even if all you have done is tend to a few tomato plants on your window ledge, you can become an expert gardener; all it takes is a little time, patience, and practice.

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Are you impressed by your apps’ ability to display and work equally well on your desktop, smartphone, laptop, and tablet? As a result, you may have made up your mind to learn how you, too, can create such impressive sites for the web. There’s no question that you - or anybody - can attain such ability given the right training. All you need is a patient and knowledgeable instructor to impart to you these technical skills. But, you don’t have to go through expensive courses and tedious lectures for that.

Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!

Does the universe embody beautiful ideas? Artists as well as scientists throughout human history have pondered this “beautiful question.” With Nobel laureate Frank Wilczek as your guide, embark on a voyage of related discoveries, from Plato and Pythagoras up to the present...

A collection of transdisciplinary essays by scholars and designers which explore humanity’s relationship with the planet, its ecosystems and inhabitants, now and in the future. Global challenges like climate change and ecosystem degradation are proving that a singular disciplinary approach is inadequate to respond to issues where societal behaviours, individual choices, political decisions, economic, technological and scientific developments are so densely entangled - not least in design. But what happens when we turn things around and decentre “the human” to look at our relationship with...

An insider look at the Large Language Models (LLMs) that are revolutionizing our relationship to technology, exploring their surprising history, what they can and should do for us today, and where they will go in the future—from an AI pioneer and neuroscientist In this accessible, up-to-date...

A “fascinating” (New York Times Book Review) investigation into the human and environmental cost of fast fashion and global supply chains—and what we can actually do to enact change “A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability...

The bestselling author of Inside Steve’s Brain profiles Apple’s legendary chief designer, Jonathan Ive Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets. ...

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.