English Research

The complete audiobook series for Elman Hypnotherapy: Beyond the Basics, includes all seven books of this series stating with the basics of the Elman Technique and finishing with advanced techniques and applications as discussed by Dave Elman in his courses. Included is material on waking hypnosis and hypnosis related to the sleep state. As the subtitle states, this series goes far beyond the basic covered in most courses on his methods. I also discuss the basic concepts behind Elman's methods so that a clinical practitioner can easily customize sessions.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"

Good books don’t happen by accident. They happen because the author has a plan every step of the way, from their book’s structure to the publishing path that’s best for them. Any author with a great idea and a boatload of gumption can write and publish an impactful nonfiction book, and Hungry Authors is the tool every writer needs to make that happen.

A guide should give clear directions and then get out of your way. In this unique collaboration that bridges two generations, best-selling author Dan Millman and his co-author (and daughter) Sierra Prasada help orient you as you make your own way through five universal stages of creativity: Dream, Draft, Develop, Refine, and Share.

Dr. Sophia Trevenna, a.k.a. Shanah, can't believe all she overcame to create her dream life in the heart of Toronto...only to find herself suffering from anxiety and depression as she approaches her 30th birthday. She escapes with her friends into the '90s rave scene until a crushing breakup makes her heart beg for mercy. Immediately, she experiences profound synchronicities telling her to leave everything and embark on the adventure of a lifetime. Her mind says no, but her intuition says go.

Jump into the captivating world of creativity and entrepreneurial spirit with Creativity for Sale, an inspiring how-to guide by creative director and bestselling author Radim Malinic. Full of tried, tested, and proven insights gained from 20+ years in the creative industry, this book is your personal blueprint to turn your passion into profit.

Written with elegance, warmth, and humor, this highly original "teaching memoir" by William Zinsser—renowned bestselling author of On Writing Well—gives you the tools to organize and recover your past, and the confidence to believe in your life narrative. His method is to take you on a memoir of his own: 13 chapters in which he recalls dramatic, amusing, and often surprising moments in his long and varied life as a writer, editor, teacher, and traveler. Along the way, Zinsser pauses to explain the technical decisions he made as he wrote about his life.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

Most of us dream of writing the great American novel - not a book that only our friends and family will read. Far too often, brilliant books die a silent death because authors are not marketers. We are creative spirits who yearn to unleash our creative visions on the world - not spend our days mastering spreadsheets! Far too many independent authors have given up far too soon. They struggle to find an audience, get attention, and turn their books into a business. Why? Because, they aren't following a proven system.

Legendary writing coach Jack Hart spent 26 years at The Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing books ever written. Originally published in 2006 as A Writer’s Coach, the book has been updated to address the needs of writers well beyond print journalists.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Writing is an intensely personal act, yet all writers face similar problems related to focus, procrastination, creativity, and productivity. This book combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can master the inner game of writing.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

Do you talk to yourself? Don't worry—it's not a sign of insanity! In fact, it can be a powerful tool for personal change. In this engaging audio presentation, Shad Helmstetter explains how to take charge of your life through the use of positive self-talk. With specific, practical, and easy steps, The Self-Talk Solution can help you achieve a higher level of success at everything you attempt, from improving relationships to developing career-building skills—and more!

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Spanning 15 years of work, Everywhere I Look is an audiobook full of unexpected moments, sudden shafts of light, piercing intuition, flashes of anger and incidental humour. It takes us from backstage at the ballet to the trial of a woman for the murder of her newborn baby. It moves effortlessly from the significance of moving house to the pleasure of rereading Pride and Prejudice.

Compelling characters are what keeps readers turning pages and buying books—from fantasies to mysteries to the great literary novel. But how to do you create characters that feel three-dimensional and real on the page? Counsellor and author Eileen Cook shares common psychological techniques to help you build your characters and take your story to the next level. This book covers understanding your character's backstory and how it impacts their choices in your book by doing a structured counselling interview, personality structure, and the Stages of Change.