English Research

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.

Whether or not one has lived an exceptional or dramatic life, we inherently understand that writing memoir—whether it’s a book, blog, or just a letter to a child - is the single greatest portal to self-examination. Stop treading water in writing exercises or hiding behind “writer’s block” and learn how to write with intent. Marion Roach Smith’s disarmingly frank but wildly fun tactics offer you simple and effective guidelines that work. Your legacy beings now.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

The Write Structure uncovers the hidden truths of the best stories, allowing new and advanced writers to better understand their own stories and make them better.

The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way.

Writing has been medicine for Nancy Slonim Aronie. At nine months old, her son Dan was diagnosed with diabetes. Then, at twenty-two, he was diagnosed with multiple sclerosis. During the years she and her husband took care of Dan, and when he died at age thirty-eight, Aronie could not find the book she needed. So she wrote her memoir. Over decades of writing and teaching, Aronie has created a set of prompts, directions, and examples that she shares in Memoir as Medicine. Listeners will learn how to write through where they have been and into understanding, healing, and even joy.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

The Power of Suffering is psychologist David Roland’s personal investigation into the nature of human suffering. When our world is turned upside down, what does it do to us, how do we survive it, and, most importantly, how can we grow as a result? David takes the lived experience of eleven...

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Writing persuasive opinion articles is a skill that can be learned, so Scott created this practical guide Scott to writing op-eds. In That’s What You Think, Scott explains the importance of op-eds, how to express opinions effectively so readers will listen, how the process works at news organizations and how not to alienate the editors you want to impress. Scott also stresses that in today's political climate, not everyone will agree with your opinion or want to hear your opinion, so writers must be prepared for a backlash.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Ally was at a breaking point when she woke up in a psych ward at the age of eighteen. She couldn't put a sentence together, let alone take a shower, eat a meal, or pick up a phone. What had gone wrong? In recent years, she had produced a feature film, a popular reality show for a major network...

Good Prose is an inspiring book about writing - about the creation of good prose - and the record of a warm and productive literary friendship. The story begins in 1973, in the offices of the Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him, and from that article grew a lifelong association. Before long, Kidder's The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

When you think of unforgettable characters from books you’ve read, who comes to mind? James Bond, Harry Potter, Scarlett O’Hara, Elizabeth Bennett, Atticus Finch, Sherlock Holmes? These are just some of the most iconic characters in fiction. They are so memorable that even decades or centuries later, they still captivate our imagination. But what exactly is it about them that keeps generations so invested in them? Writers apply certain rules and tricks with their characters to make their stories shine. With this guide, you’ll find out exactly what they are.

This impeccably researched and “adventure-packed” (The Washington Post) account of the obsessive quest by Christopher Columbus’s son to create the greatest library in the world is “the stuff of Hollywood blockbusters” (NPR) and offers a vivid picture of Europe on the verge of becoming...

An unborn baby with a fatal heart defect . . . a skier submerged for an hour in a frozen Norwegian lake . . . a comatose brain surgery patient whom doctors have declared a "vegetable." Twenty years ago all of them would have been given up for dead, with no realistic hope for survival. But today...

In the 1970s, Frank Lucas was the king of the Harlem drug trade, bringing in over a million dollars a day. He lived a glamorous life, hobnobbing with athletes, musicians, and politicians, but Lucas was a ruthless gangster. He was notorious for using the coffins of dead GIs to smuggle heroin into the United States, and, before being sentenced to 70 years in prison, he played a major role in the near death of New York City.

The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.