English Research

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

This revolutionary guide to real change introduces microsteps—tiny, science-backed changes that will help you get your life back on track. ​Live the life you want, not the life you settle for. Helping people build healthy new habits that improve their lives is more important than ever...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

An authoritative guide to global migration that corrects decades of misunderstanding and misguided policy, "defying orthodoxy on all sides of the debate" (Yascha Mounk, author of The Identity Trap​). As debates on immigration have reached fever pitch, so has political and media fearmongering...

This funny, "extraordinary and thought-provoking" (The Wall Street Journal) book asks whether we are in fact the superior species. As it turns out, the truth is stranger—and far more interesting—than we have been led to believe. At first glance, human history is full of remarkable feats of...

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

The Freedom Model is an approach that deconstructs the construct of addiction and recovery and all that surrounds these beliefs. By doing so, you can be completely free to move on in your life without those constructs holding you back and keeping you needlessly trapped in an endless addiction/recovery/addiction cycle. The Freedom Model renders addiction and recovery as completely obsolete and unnecessary in both your personal life and as cultural constructs that keep the masses blind to the solutions that exist within the individual.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

According to the US Census Bureau, more than 10 percent of all American grandparents are raising their grandkids, and the number is increasing. Included in this book are topics such as methods for improving grandparent-grandchild communication, ideas for how you can connect with your grandchild's school, the latest child development information, and more. Hodgson draws on her 21 years of caregiving experience, including seven years of raising her twin grandkids.

Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best - covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN - 24 hours of mainline news.

How can I rewire my brain from anxiety? How can I rewire my brain to be positive? Scientists once thought that the brain was locked in place after puberty. But new technology shows that our brain continues to rewire itself and never stops changing as we age. We're gradually understanding that the adult brain is capable of physical change and rewiring in response to stimuli. But if you conceive of the brain as a colossally complex series of wires and computer connections, we're still basically babies with a Fisher-Paykel chisel, banging at the circuit board.

THE US EDITION OF THE INTERNATIONAL BESTSELLER A momentous medical breakthrough —a scientifically proven program for managing and reversing Type 2 Diabetes at any stage of health. The fastest growing disease in the world, Type 2 diabetes has long been regarded as an incurable, lifelong...

This new edition of The Writing Revolution adds guidance for teachers seeking a way to bring their students' writing ability up to rigorous state standards. As thousands of educators have already discovered, The Writing Revolution provides the road map they need, clearly explaining how to incorporate the Hochman Method into their instruction. The new edition provides a reorganized sequence of activities and even more student-facing examples, making it easier than ever to bring the method to your classroom.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

After the demise of Prophet Muhammad (PBUH), the Muslims were divided regarding whom they should follow as their political and religious leader. The Sunnis followed the Prophet’s companions whilst the Shias followed the 12 Holy Imams chosen by God. The Shia Imams were from the lineage of Prophet Muhammad (PBUH) from his only surviving daughter, Lady Fatimah (SA).