Entertainment Business Marketing

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only...

Master the Canvas: The Ultimate Guide to Creating & Selling Digital Art in the Modern Age is your all-in-one roadmap for turning your artistic passion into a powerful, profitable career. Whether you’re picking up a stylus for the first time or you’re ready to turn your skills into a business, this guide takes you step-by-step through the entire journey—from mastering digital techniques to building your brand, selling your art, and future-proofing your success.

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later...

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Got five minutes? Great! Listen to this book to get ideas on how to get your voiceover business going.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time, and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments has been forged in the white-hot crucible of brutal transactional combat.

Long before Shark Tank, there was Ron Popeil, the man who demonstrated products on the small screen with enthusiasm and a mega-watt smile. For five decades, the late-night, rapid-fire pitchman was a television staple, and virtually every corner of America knew who he was and bought in the millions the "indispensable" products he hawked. Here is the rags-to-riches story of Popeil, the man who sliced, diced, and julienned his way into our hearts and wallets— packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

A titan of modern media, Sumner Redstone shares how he became the head of one of the world’s great media empires and one of the richest men in the entertainment business. In one of the most fascinating and eye-opening business autobiographies written, Sumner Redstone shares the unvarnished...

Are you an indie author struggling to find that elusive bond with a professional cover artist? An illustrator trying to break onto the professional scene? A publisher juggling both at the same time? Or even a group of authors working on a special project? Then this is the one, fact-filled book that you will want to carry as you embark on your own journey towards either the creation of or contracting for a fabulous book cover that will ensure the success of your book publishing endeavor. Come for the invaluable information. Stay for the fun.

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

An Actor's Business covers everything you need to know to market yourself as an actor, with thorough and concise information about the movie-making process, drama school, community theatre, acting on television and in commercials, unions, and agents. A thorough and well-written resource for anyone wanting to understand all facets of the acting business, this book presents an experienced perspective on the world of professional acting.

10 Tips for Promoting a Local Screening of Your Film describes some ways to promote a local screening. It suggests different promotional strategies for putting on your own event or helping an organization promote your screening. Then, the audiobook focuses on how to use Eventbrite and Meetup to sign-up attendees and receive advance payments. The audiobook is formatted like a journal, so listeners can write down their ideas for what to do after reading each tip.

10 Tips for Making a Final to Do List for Distributing Your Film summarizes the key tasks to do to successfully distribute your film. It features key marketing and promotion tasks, such as creating a poster, trailer, and press materials, setting up a website or page on your website for the film, making arrangements with a website, and more. The book is part of a series of short books, in which each book features tips and techniques for becoming more successful in the film industry.

このスティーブ・ジョブズを語る千夜一夜というオーディオブック、今回のiTunes Store特別編は、2010年11月11日に日本でようやく始まった映画のレンタルと販売について語ったものです。日本のiTunes Storeでの映画の提供に関しては、これまで何度も噂がありましたが、今日まで実現することはありませんでした。この辺りの事情についても深い分析が語られています。そして映画の提供に合わせて新世代のAppleTVも、日本での販売が開始されました。元MACLIFE編集長の高木利弘氏とテクノロジーライターの大谷和利氏のお二人が、この映画の提供開始の意味や今後の展開について深く掘り下げて語ります。(C) Pamlink Corp.