Entrepreneurship Economics

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

“Wealth Matters” columnist for The New York Times reveals the decisions, behaviors, and worldviews that lead to true wealth. For the better part of the past decade, Paul Sullivan has written about and lived among some of the wealthiest people in America. He has learned how they save, spend...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...

Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment.In 214, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk...

Are you ready to follow your dreams? In this audiobook, success coach and entrepreneur Emily Williams shares her secrets for building a life and business that you love.It's time to stop settling for a life that doesn't light you up, because nothing changes unless you do. This audiobook will show...

A manifesto on what it takes to be a true professional in the modern world. By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career-whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly...

Duryodhana was a man of strong character and integrity.Duhsshasana was respectful, generous and kind towards women.Shakuni was a simple man who loved his subjects unconditionally.Dhana Nanda, Aurangzeb and Hitler possessed admirable leadership traits.'Duryodhanization' refers to the birth and...

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a Legend In 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, fired from the very corporation he had created. What happened next would transform not only his...

Would you like to make money quickly from home? Do you want to know why most of the 57 million US freelancers do not want to return to nine-to-five jobs? Have you ever dreamed to become a successful entrepreneur? I have had the same dreams as you have, and before this current crisis, I made that leap to start my own online business.

The Asylum is a stunning exposé by a seasoned Wall Street journalist that once and for all reveals the truth behind America’s oil addiction in all its unscripted and dysfunctional glory. In the tradition of Too Big to Fail and Liar’s Poker, author Leah McGrath Goodman tells the...

These days in America, racism is sporadic, not systemic. Racism is universally viewed as one of the worst characteristics a person can have. Activists invoke it so often because it is such an effective cudgel.

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key "development bargain," whereby a country's elites shift from protecting their own positions to gambling on a growth-based future.

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the...

An 800-CEO-READ Staff Pick Shortlisted for the Thinkers50 Breakthrough Idea Award A Financial Times Business Book of the Month “For any would-be activists who hear the voice: ‘not me’ or ‘not now,’ Merchant makes the strong case for ‘yes you’ and ‘yes now’—and even shows...

As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his...

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

What companies need to know—and do—to win and hold on to tomorrow's best employees The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of...

A Fast Food Nation for the airline industry, Attention All Passengers is a shocking and important exposé revealing the real state of the “friendly skies” in which we fly. Award-winning Consumer Reports travel journalist William McGee, a former editor of the Consumer Reports Travel Letter...

The bestselling author of The Sellout tells the explosive story of the government’s crackdown on insider-trading networks—an investigation that has already racked up more than 60 convictions. In Circle of Friends, award-winning journalist Charles Gasparino—one of Wall Street's most...