Entrepreneurship Economics

Named by Inc. magazine as one of the Ten Best Business Books of 2018 Every startup wants to change the world. But the ones who truly make an impact know something the others don't: how to make government and regulation work for them. As startups use technology to shape the way we live, work...

“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of...

A journalistic quest to discover the secrets of the best talent hunters, revealing how they spot superstars before anybody else. Why are some people so much better than everyone else at spotting future stars? How do the best talent pickers in any field recognize future greatness--the subtle...

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile...

As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science...

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba...

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence. David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of...

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up. An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting...

Kentucky’s charismatic coach shares the secrets of creating one of the premiere programs in college basketball, revealing how he transforms a group of former high school superstars into selfless, cohesive teams—including a remarkable squad last year that fell just one game short of a perfect...

Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them: A manager who gives an...

“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...

What do Wikipedia, Zip Car’s business model, Barack Obama's presidential campaign, and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses, our government, and our society at large. Because today, when the...

More than fifty trailblazing executive women who broke the corporate glass ceiling offer inspiring and surprising insights and lessons in this essential, in-the-trenches career guide from Joann S. Lublin, a Pulitzer-Prize winning journalist and management news editor for The Wall Street Journal...

A New York Times business journalist explains why it’s important for people to pursue big creative projects, and identifies both the obstacles and the productive habits that emerge on the path to completion—including her own experience writing this book. Whether it’s the Great American...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to...

Almost everyone has faced the frustrating task of negotiating with a local, state, national, or foreign government at some point in their lives. Whether they are applying for a building permit from their local zoning board, trying to sell software to the U.S. Defense Department, looking for...

A major work of financial theory and practice with immediate relevance to the rebuilding of the economy, and restoring the promise of equality When the government decides to spend money, it simply creates the necessary funds for itself--as if out of thin air. That's how we pay for interstate...

“A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.”—Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions—it spells out an ethical commitment to...