First Business

THIS KIND OF BUSINESS CAN ONLY BE PERSONAL Sage Reese lives for her job. More precisely, she lives for her debonair boss, Parker Andersen. Sage handles everything for Parker, even as she fantasizes about the one thing that isn't in her job description: him. But when a high-stakes account crosses...

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

One professional transition that stands out and is vital to your career is shifting from playing the role of an individual contributor to becoming a manager. There are a lot of things that new managers need to learn apart from leading others. You need to work on yourself, win your team members' trust and respect, become a motivator for them, and find the right balance between the delegation of responsibilities and maintaining control. Becoming a manager is the first step in this process. You work hard, dedicate long hours, and give up your weekends to earn a promotion.

Project management is about amplifying the output of others and being the best version of yourself, as both a project manager and a human being. The knowledge contained in this guide provides information designed to transform old methodologies, introduce new ones, and rejuvenate proven practices for successful people management.

In the 21st century, many of the most successful companies focus on the development, success, and happiness of their own employees first. That's because they know engaged employees will enthusiastically take ownership of selling products and serving customers. Not surprisingly, they also know that in the end strong sales and profitability will follow. Are you ready to re-prioritize your people?

With shifting worker expectations and market upheaval, leaders and organizations everywhere are trying to catch their breath. As a result, a division in workplace culture has emerged with some companies clinging to obsolete corporate practices and others feeling lost and overwhelmed. As the CEO of WorldatWork and a self-proclaimed “work nerd,” author Scott Cawood introduces The New Work Exchange, a philosophy which redefines a successful workplace.

In Sustainable Leadership: Lessons of Vision, Courage, and Grit from the CEOs Who Dared to Build a Better World, accomplished leadership expert Clarke Murphy shares a can't-miss toolkit for delivering remarkable sustainability results. You'll learn what it takes to become a sustainable leader and how you can turn your sustainability promises into tangible action on the ground.

This book is the ultimate guide to successfully transition from sales to sales leadership and have an immediate impact on recruiting, retention, and revenue. 80% of sales leaders are given no training once being promoted into leadership. (Source: Rise Up Consulting LLC.) You will hear actual stories of sales leaders and how they navigated their first sales leadership role, while learning the insider-secrets that have helped sales leaders succeed early and often. Rebecca also shares her stories of being a top 1% sales leader and how to go all-in without burning out.

For the past two years as a country, as a world, we've all been faced with a crisis that none of us was prepared for. In this blindsiding which was the coronavirus, the world got an invitation to see and question things as they were. One of the major things that came up in the midst of the pandemic was "self-care".

Blogging, they say, is very easy. But still, only a few people know exactly how to create a successful blog that generates tons of organic traffic with highly engaging content that goes beyond the basics, into the fundamentals. So whether you want to start a blog as a hobby or to promote your business, but aren't sure how, this book is just what you need to start on a good note. It contains everything you need to know about creating and growing a successful blog with a strong foundation.

Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Are you worried about how you will do it? Don’t be! This book is tailor-made for you! Amazon FBA is the right business for you....

Most of the books on Amazon promise you instant riches for little to no work. Or they’ll just be one long sales pitch for yet another overpriced online course. Or worse, some kind of recruitment for a network marketing scam. So why is this book different? Here at Financial Freedom Blueprint...we’ve rounded up a group of experts...each of whom have years of experience in their fields...to bring you today’s best work at home opportunities.

The Start Up Starter Kit is a fast-moving, jargon-free guide to starting and building a company you’re proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases. This is not an academic guide–these are real world successes and disasters to help you create a successful enterprise.

'Most startups die at the idea stage itself. And those that don't die this way, die soon after, in one of the many, many different ways startups are known to fail. But it doesn't have to be this way. There's no ironclad law of the universe driving the high failure rate of new comp anies.' In...

Joey Havens breaks through the limiting barriers of common culture theory and shows, with great transparency, the real human emotions that elevate a culture to one that is genuine, enduring, and magnetic. Joey shares insights, failures, low points, lessons learned, and growth from his experience of helping lead the successful transformation of HORNE LLP’s good culture to a magnetic, people-first culture based on the Christian principles of caring and service.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.

Making giant lifestyle changes is difficult. Author Kristine Hudson has more than a fleeting knowledge of this truth, having left her stable, comfortable nine-five suburban life behind to live in a van as a freelance writer. In fact, as she demonstrates in her books, the next worst thing to being completely unprepared is being partially prepared! Combining Ms. Hudson’s works, You Can Absolutely Do This ties together her narrative of a first time van lifer, a first time side hustler, and a first time work-from-home entrepreneur, all rolled into one.

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.