First Business

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

From the multi-award-winning performer, author, and activist, a comprehensive program for addressing mental and physical health—and encouraging communities to do the same—featuring a conversation between the author and Lauren Von Der Pool, “…one of the people who has played an important...

Things are going badly for the Clan in this new SF novel of the Merchant Princes, the immensely popular series by Charles Stross. Locked in a vicious civil war for control over the kingdom of Niejwein, their army is bottled up inside a fortress under siege in two parallel universes at once. Duke Angbard, the Clan's leader, has been laid low by a stroke: plotters are already conspiring in readiness for the deadly dance to come.

"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter."—Zooey Deschanel, actor and musician You’ll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career...

Business partnerships are wonderfully complex entities. As with all relationships, they are vulnerable and subject to fallibility. If you think the fact that one in every two marriages in the United States ends in divorce (that's one every 36 seconds!) is unbelievable, then consider this: The number is significantly higher for business partnerships; about 70 percent of them fail. As a business partnership relationship coach, my mission is to help flip this fail/succeed ratio.

THE TOP SELLING FIRST-TIME MANAGER SERIES HAS SOLD OVER 500,000 COPIES Every manager must be prepared to face tough situations that management training never warned them about. This is the go-to resource for handling everything from a disruption in workflow to managing a hostile workplace, and...

The must-have resource for HR managers who want to lessen the learning curve, succeed in their role, and set themselves up for future growth. The world of work continues to grow more complex with hybrid work, a shortage of talent, and a mandate for more inclusive environments where employees can...

Transform your life and your career with the four steps to adapt effectively to change: Engage, Accept, Activate, Release. ‘A powerful playbook to lead change.’ Dominic Price, Atlassian After the global pause in 2020, we returned to a world that feels faster, looser, and less...

Are you an entrepreneur in a creative industry? Does your business struggle with consistent profitability and cash flow? Do you feel it is a never-ending struggle to choose between doing the work you are passionate about and staying in business? Christian Brim is a Certified Public Accountant and Certified Management Accountant with over twenty-five years of working with small business owners to grow profitably. Heavily influenced by a family riches-to-rags experience in his formative years, Christian has dedicated his life’s work to helping entrepreneurs have businesses that work for them.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Ronit Enos has been there and in Profit First for Salons, she walks you through exactly what she did to take control of her business — and her life — in this must-listen book for salon, spa, and barbershop owners. Enos teaches you the proven Profit First formula so you can master it to build profits, destroy debt, eliminate the work-overwork cycle, and become financially sound – no matter where you’re starting from.

You're smart. You graduated dental school. But running a business isn't something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, MEd, have adapted the core principles of Mike Michalowicz's book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice.

Are you thinking about starting your own dental practice and want to get it right the first time? For the enterprising dentist, The Simple Guide to Starting a Dental Practice and Getting it Right the First Time is an invaluable resource. Starting a practice from scratch in today's competitive market can be a scary proposition, but this guide will walk you through the steps to turn your dream into a reality.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

Have you ever wanted to start a small business? Have you ever thought it was tough to do so? Unsure of how to get started? There's so much information out there on the Internet, and so many self-help gurus, that it either takes time to put all the information together or you have to pay top dollar to have a guru explain it to you. My name is Susan Kilmer. Over the course of my business and entrepreneurship background, I have taught hundreds and hundreds of aspiring entrepreneurs how to start a business and business owners how to keep their business going.

Most entrepreneurs start a business seeking freedom but end up in a prison of hundred-hour workweeks isolated from their loved ones. This book is a guide to do entrepreneurship differently—letting go of the hustle and embracing a family-first mindset instead. We all want a comfortable life...

Everything I Know About Lean I Learned in First Grade brings lean back to its original simplicity by showing how lean is alive in a first-grade classroom. The audiobook connects common lean tools to the broader lean journey, shows how to identify and eliminate waste, and aids the listener in seeing lean for what it truly is: a way to create a learning and problem-solving culture.

The familiar adage that “It’s a jungle out there” applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

Life is about choices. Where you live, the schools you attend, your career path, who you marry - all affect your success and satisfaction. Many of these choices are dichotomous. If I live here, I can’t live there. If I attend this university, I can’t also go to that one. Leaders often see their workplace strategy as an equally “this or that” choice.