First Business

Driving to distant cities to meet with people she didn't know and pitching fashion-based ad campaigns is old hat to Marny Sands, but from the very beginning this particular trip was different. For one thing, what kind of a fashion company held a business conference in a remote place like Butte, Montana? She dutifully went to the meeting, but the man she found there definitely was like no other she'd ever seen. Tall, sexy, Italian, his very presence fired her up to fever pitch.

The Man in the Arena offers the essence of John C. Bogle's thinking and the meaning of his life's work, which transformed individual investing to benefit tens of millions of investors. Through Bogle's own words - as well as the voices of others whose hearts and minds he touched - the book touches on topics he cares about most deeply: Vanguard, indexing, corporate governance, and a fiduciary society.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

> First Job Lessons emerged from a LinkedIn conversation with over 2,200 comments, one of the most popular ever on the site. People contributed their thoughts about first-job lessons and hiring managers commented on those. Interestingly, hiring managers found that people’s comments were right on point, but they did not find that employees walked that talk. In fact, they thought people required more of themselves than they had to do.

A Higher Standard takes a candid look at the exciting military career of US Army General Ann Dunwoody, who received her fourth star - a rank never before reached by a woman - in her fourth decade of service. From her first command leading 200 soldiers to her final one leading 69,000, Dunwoody reveals the challenges she faced and the changes she initiated by sharing both the smallest moments and the most pivotal events in her career.

Project management is about amplifying the output of others and being the best version of yourself, as both a project manager and a human being. The knowledge contained in this guide provides information designed to transform old methodologies, introduce new ones, and rejuvenate proven practices for successful people management.

In the 21st century, many of the most successful companies focus on the development, success, and happiness of their own employees first. That's because they know engaged employees will enthusiastically take ownership of selling products and serving customers. Not surprisingly, they also know that in the end strong sales and profitability will follow. Are you ready to re-prioritize your people?

This book is the ultimate guide to successfully transition from sales to sales leadership and have an immediate impact on recruiting, retention, and revenue. 80% of sales leaders are given no training once being promoted into leadership. (Source: Rise Up Consulting LLC.) You will hear actual stories of sales leaders and how they navigated their first sales leadership role, while learning the insider-secrets that have helped sales leaders succeed early and often. Rebecca also shares her stories of being a top 1% sales leader and how to go all-in without burning out.

For the past two years as a country, as a world, we've all been faced with a crisis that none of us was prepared for. In this blindsiding which was the coronavirus, the world got an invitation to see and question things as they were. One of the major things that came up in the midst of the pandemic was "self-care".

Blogging, they say, is very easy. But still, only a few people know exactly how to create a successful blog that generates tons of organic traffic with highly engaging content that goes beyond the basics, into the fundamentals. So whether you want to start a blog as a hobby or to promote your business, but aren't sure how, this book is just what you need to start on a good note. It contains everything you need to know about creating and growing a successful blog with a strong foundation.

Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Are you worried about how you will do it? Don’t be! This book is tailor-made for you! Amazon FBA is the right business for you....

Joey Havens breaks through the limiting barriers of common culture theory and shows, with great transparency, the real human emotions that elevate a culture to one that is genuine, enduring, and magnetic. Joey shares insights, failures, low points, lessons learned, and growth from his experience of helping lead the successful transformation of HORNE LLP’s good culture to a magnetic, people-first culture based on the Christian principles of caring and service.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.

Making giant lifestyle changes is difficult. Author Kristine Hudson has more than a fleeting knowledge of this truth, having left her stable, comfortable nine-five suburban life behind to live in a van as a freelance writer. In fact, as she demonstrates in her books, the next worst thing to being completely unprepared is being partially prepared! Combining Ms. Hudson’s works, You Can Absolutely Do This ties together her narrative of a first time van lifer, a first time side hustler, and a first time work-from-home entrepreneur, all rolled into one.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of agile across industries and functions.

Across a decade of her career as an entrepreneur, Danielle Tate learned how to transform good ideas into successful businesses. At age 25 she bootstrapped MissNowMrs and grew it into a multimillion-dollar enterprise. As a young female founder, she noticed that few business guides offered step-by-step advice to smart but inexperienced women. Elegant Entrepreneur draws on Tate's experience and on conversations with prominent entrepreneurs and top executives.