Future Business

The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

The new paradigm for investing and building wealth in the twenty-first century. The Future for Investors reveals new strategies that take advantage of the dramatic changes and opportunities that will appear in world markets. Jeremy Siegel, one of the world’s top investing experts, has taken a...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Light: Medicine of the Future challenges the modern myth that the sun is dangerous to our well-being and claims that technological advancements, such as most fluorescent lighting, sunglasses, tanning lotions, and our indoor lifestyles, may be more harmful than helpful. Integrating scientific...

The bestselling author of CRISIS ECONOMICS argues that we are heading toward the worst economic catastrophe of our lifetimes, unless we can defend against ten terrifying threats. Renowned economist Nouriel Roubini was nicknamed “Dr. Doom,” until his prediction of the 2008 housing crisis and...

NEW YORK TIMES BESTSELLER The bold futurist and renowned author of The Singularity Is Near explores the limitless potential of reverse-engineering the human brain. “This book is a Rosetta Stone for the mystery of human thought.”—Martine Rothblatt, chairman and CEO, United Therapeutics...

Shortlisted for the 2024 Financial Times Business Book of the Year “An exceedingly important book!” —General David Petraeus, US Army (Ret.), former Director of the CIA “Essential reading for understanding how technology will change the future of warfare.” —Chris Miller, New York...

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

Jean-Michel Wu, Chief Talent Officer at McCann WorldGroup APAC, says, "Whatever size your business is, getting the right strategic business partnerships in place is fundamental to success. Callum has been creating partnerships for decades and in this book breaks down how anyone can follow his steps to partnership success."

What is the secret sauce for every kind of organization? What is the secret to organizational success? Whether the goal is developing a new product, establishing a new location, launching a new initiative, starting a new team, or improving your existing one, what will determine its success? The...

Want to Implement AI Agents in Your Organization? Heard of Agentic AI & Wonder What It Is About? Need a No-BS Guide to Implementing AI Agents Today? If you answered yes to any of these questions, then keep reading ... Amazon-bestselling author and AI consultant David M. Patel is going to show in this comprehensive hands-on executive guide to AI Agents everything you need to know to implement and harness the full potential of AI Agents & Agentic AI in your organization.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

In The Web3 Era, David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements.

Kill It with Fire examines aging computer systems, the evolution of technology over time, and how organizations can modernize, maintain, and future-proof their current systems. “Kill it with fire,” the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk...

NATIONAL BESTSELLER! USA TODAY BESTSELLER! Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset—yourself—to achieve your dreams and beyond. In an era defined by rapid change and unrelenting uncertainty...

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile...

Eswar Prasad explains the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force won't be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies.

After the outbreak came the nuclear war. The blasts killed millions. Chaos followed. Most of those unlucky enough not to succumb to starvation and disease joined the ranks of the living dead. Fleeing the impossible nightmare, 10,000 from nations across the Atlantic seaboard found refuge on the Welsh island of Anglesey. There, they should have been safe. There, they should have been able to rebuild. There, they were betrayed.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.