Future Business

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

A vision for building a society that looks beyond money and toward maximizing the values that make life worth living, from the cofounder of Kickstarter Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth, 2) That we're...

"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Jean-Michel Wu, Chief Talent Officer at McCann WorldGroup APAC, says, "Whatever size your business is, getting the right strategic business partnerships in place is fundamental to success. Callum has been creating partnerships for decades and in this book breaks down how anyone can follow his steps to partnership success."

LONGLISTED FOR THE NATIONAL BOOK AWARD FOR NONFICTION AND THE 2024 FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD This unprecedented look inside the global battle to power our lives is “required reading for anyone interested in the 360-degree impacts of the energy transition”...

In this life-changing book, celebrated author and entrepreneur Jay Samit, who's worked with such visionaries as Bill Gates, Steve Jobs, Reid Hoffman, and hundreds of successful entrepreneurs, shares the key understandings and step-by-step process for becoming rich and never needing another job again. To prove the power of his Twelve Truths, Samit also details the journey of how he mentored a broke millennial with these principles and empowered him to go from being on welfare to becoming a self-made millionaire in one year.

A New York Times Bestseller From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends...

What Color Is Your Parachute? meets Out of Office in this inspiring, practical playbook to achieve sustainable work-life balance while optimizing your happiness, personal growth, and bank accounts. Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’...

NEW YORK TIMES BESTSELLER The bold futurist and renowned author of The Singularity Is Near explores the limitless potential of reverse-engineering the human brain. “This book is a Rosetta Stone for the mystery of human thought.”—Martine Rothblatt, chairman and CEO, United Therapeutics...

A “fascinating” (New York Times Book Review) investigation into the human and environmental cost of fast fashion and global supply chains—and what we can actually do to enact change “A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability...

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile...

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

An accessible, compelling introduction to today’s major policy issues from the New York Times columnist, best-selling author, and Nobel prize–winning economist Paul Krugman. There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy...

The AI revolution isn't coming—it's already here. The only question is: Will you adapt or get left behind?

An updated edition of Uncharted: The Journey Through Uncertainty to Infinite Possibility. Take a powerful journey of self-discovery and gain practical tools for manifesting your desires and co-creating a new reality. You’re being called forth into uncharted territories—away from the familiar...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...