Future Business

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

The traditional car dealership is dying—but innovative F&I approaches are creating record profits for those willing to evolve. Today's car buyers want a 45-minute in-store process, transparent pricing, and digital options—and they'll go elsewhere if you can't deliver. In The Future of Automotive Finance & Insurance, industry veteran Joel Kansanback reveals how forward-thinking dealerships are meeting these demands while significantly increasing their F&I profits.

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

The AI revolution isn't coming—it's already here. The only question is: Will you adapt or get left behind?

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

The best-selling book Ecommerce Empire by Peter Pru gives online entrepreneurs everything they need to know to start and grow a profitable e-commerce business. Ecommerce Empire is a valuable resource for anyone starting out in the world of online selling, as well as veteran online business owners. Pru offers valuable step-by-step advice for managing and growing an online business in the competitive e-commerce marketplace. Ecommerce Empire dives into the most important skills and strategies that online business owners need to understand to be successful.

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future...

An accessible, compelling introduction to today’s major policy issues from the New York Times columnist, best-selling author, and Nobel prize–winning economist Paul Krugman. There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy...

New York Times #1 bestselling author Keith Ferrazzi, along with coauthors Kian Gohar and Noel Weyrich, shows leaders how to shape their organizations and practices to remain competitive in a new, post-pandemic context.

From Founder to Future is an essential guide for mission-driven leaders seeking to reshape their businesses for inclusivity, longevity, and positive impact. Whether you're a retiring owner planning your exit, a young entrepreneur building for the future, or an employee working in a purpose-driven business, this book offers a blueprint for creating enduring, values-driven enterprises in the emerging regenerative economy.

You can unlock your limitless potential with one or two small shifts. Discover what successful "underdogs" throughout time have already discovered, and advance to the next level to increased wealth, prosperity, happiness, and joy.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small...

“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a...

Have you ever thought about serving on a corporate, nonprofit, or advisory board, but didn’t know where to begin? Whether you’re seeking influence, impact, or a second act after an accomplished career, this playbook will show you how to land a board seat that’s right for you. Wanted: A Board Career is not just about gaining a title. It’s about shaping the future of organizations while creating meaning, legacy, and impact in your own life.

NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER ONE OF THE WASHINGTON POST'S 10 BEST BOOKS OF 2015 One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries...

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people...