Future Business

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Unlock your path to medical school success with "Ace Your Med School Interview: 100 Essential Questions and Answers for Future Doctors." This essential guide is designed to help you master the interview process with confidence.

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small...

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

A "pacy, smartly reported" (Financial Times) account of the historic quest to rekindle the human exploration and colonization of space led by two rival billionaires The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of...

Based on years of work in the field with scores of companies, including Bosch, 3M, Schlumberger, and Rio Tinto, The Scrum Fieldbook delivers a hands-on, practical approach to rapidly delivering value for companies and organizations. Scrum is the secret weapon behind some of today’s most...

From two leaders of the FIRE (Financial Independence, Retire Early) movement, an essential guide to the finances of having and raising kids no matter the size of your budget New parents are often stressed about their finances. Even Kristy Shen and Bryce Leung—who both retired at age 30 with...

"Dilbert books should be (and often are) read aloud while importantoffice work is being put off, and luckily, the best reader of all, Adamshimself, has put his interpretive skills on tape." --Worth MagazineStep aside, Nostradamus. Here comes the real soothsayer, and he'sturning his eagle eye on...

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

David Christian is renowned for pioneering the emerging discipline of Big History, which surveys the whole of the past. With Future Stories, he casts his sharp analytical eye forward, offering an introduction to the strange world of the future, and a guide to what we think we know about it at all scales, from the individual to the cosmological. Christian consults theologians, philosophers, scientists, statisticians, and scholars as he explores how we prepare for uncertain futures, including the future of human evolution, artificial intelligence, interstellar travel, and more.

This audiobook is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The audiobook focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over 150 executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers.

“A must-read for anyone in philanthropy, particularly those who question whether and how philanthropic resources can address the current, complex challenges our world faces.” —Nick Tedesco, president and chief executive officer of the National Center for Family Philanthropy A blueprint for...

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its...

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

World Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution. Today, technology is changing everything--how we relate to one another, the way we work, how our economies and goverments function...

INSTANT NATIONAL BESTSELLER “Reshma Saujani…offers a daring new approach: it’s not our job to do more, it’s time for our workplaces to pay up.” —Tarana Burke, founder of the “me too” movement The founder of Girls Who Code and bestselling author of Brave, Not Perfect confronts the...

From a leading expert on longevity, an urgent call for individuals, institutions, and society to adapt to the reality of living longer lives Thanks to increases in life expectancy, we can now expect to live for a long time. Most of us would welcome an extra day in the week, so why do so many of...

Family businesses thrive in some of the world's toughest environments, providing vital lessons for businesses everywhere. The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising...