Game Marketing

From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners...

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Without the right mindset recruiting, duplicating and rank advancing in network marketing seem daunting. We all have fears in life. We all have massive fears in network marketing. This book is based on a study from hundreds of network marketer's who gave the biggest fears that hold them back.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

Since 1998, Lenny Gray—author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire—has sold millions in the pest control industry using the exact techniques shared in this ultimate guide. In this all-in-one edition, you’ll get Lenny’s complete Sales Flow process, revealing exactly what to say and do from the moment a prospect opens the door to walking away with a signed service agreement.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Attract the right clients who will step up your sales game! In The Secret Art of Selling Insurance, award-winning educator and top sales producer Ana-Maria Figueredo helps you to level-up your sales game. Learn industry secrets, find the right insurance customers, and get the professional recognition you deserve!

Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of market force, the audiobook provides perspective and tools for winning in sales and client management.

You have a great opportunity and some fantastic products. You give an impressive presentation to your best prospect. And your prospect says, "no". The Prospecting Game helps you understand why this is an important part of the journey, and not the end of the world. In fact, it's part of the game. In this book, 20-year, British, network marketing veteran Wes Linden (who is still not 40 years old!) will teach you exactly how to approach people, how to answer awkward questions with confidence, and how to handle prospects who don't join immediately.

If you flick through the pages of typical sales books and sales training materials, you will find a constant flow of sales messages like, "focus on closing the sale", "overcome objections", and "chase the sale". Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. Stop selling, start creating trust.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, DC lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion.

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Thirteen-year-old Jake prefers to spend his free time building Xaloria, a virtual world he created from scratch, where he and his two best friends, Des and Kari, spend their afternoons completing quests and collecting treasure. However, all in Xaloria is not what Jake expected. When Jake discovers that the world he built is growing and changing on its own, he and his friends uncover a secret that could change the world forever....

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.