Game Marketing

Since 1998, Lenny Gray—author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire—has sold millions in the pest control industry using the exact techniques shared in this ultimate guide. In this all-in-one edition, you’ll get Lenny’s complete Sales Flow process, revealing exactly what to say and do from the moment a prospect opens the door to walking away with a signed service agreement.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

In a rare attempt to understand the Indianness of Indians-among the most intelligent people in the world, but also, to a dispassionate eye, perhaps the most baffling-V. Raghunathan uses the props of game theory and behavioral economics to provide an insight into the difficult conundrum...

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Managers can’t teach a mindset. Only the salesperson can learn it, master it, and arm themselves with it each day. You may hear the word “mindset” and remember empty "positive thinking" exercises. Such exercises lead underperformers to stand in their underwear, eyes bulging, and yell at their mirrors every morning, swearing up and down that “This is the day” they make $10 million. Affirmations have their benefits, but they rarely deliver black-and-white results.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Thirteen-year-old Jake prefers to spend his free time building Xaloria, a virtual world he created from scratch, where he and his two best friends, Des and Kari, spend their afternoons completing quests and collecting treasure. However, all in Xaloria is not what Jake expected. When Jake discovers that the world he built is growing and changing on its own, he and his friends uncover a secret that could change the world forever....

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

Stop living on autopilot in your relationships and become captain of your own ship, then you can experience the authentic, long-lasting, and monogamous relationship you deserve. This audiobook is full of practical exercises to help you transform and maintain the relationship you are in or attract the one you want. Through consciously focusing on different areas of your life and bringing honest awareness to them you can approach the new model of interdependent relationships based upon fairness and truth for both parties.

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This audiobook offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

You have a great opportunity and some fantastic products. You give an impressive presentation to your best prospect. And your prospect says, "no". The Prospecting Game helps you understand why this is an important part of the journey, and not the end of the world. In fact, it's part of the game. In this book, 20-year, British, network marketing veteran Wes Linden (who is still not 40 years old!) will teach you exactly how to approach people, how to answer awkward questions with confidence, and how to handle prospects who don't join immediately.