Game Marketing

Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Thirteen-year-old Jake prefers to spend his free time building Xaloria, a virtual world he created from scratch, where he and his two best friends, Des and Kari, spend their afternoons completing quests and collecting treasure. However, all in Xaloria is not what Jake expected. When Jake discovers that the world he built is growing and changing on its own, he and his friends uncover a secret that could change the world forever....

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This audiobook offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.

Facebook is the new advertising platform of the digital age that is dominating the advertising industry. With over two billion users onboard, Facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry. To create effective and cost-efficient ads is a very tedious and convoluted process.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

You have a great opportunity and some fantastic products. You give an impressive presentation to your best prospect. And your prospect says, "no". The Prospecting Game helps you understand why this is an important part of the journey, and not the end of the world. In fact, it's part of the game. In this book, 20-year, British, network marketing veteran Wes Linden (who is still not 40 years old!) will teach you exactly how to approach people, how to answer awkward questions with confidence, and how to handle prospects who don't join immediately.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets....

Relationship Marketing³ uses structured word-of-mouth referrals to build your business and your reputation as a valued professional resource. It makes people want to know you and work with you as you build your reputation, one satisfied customer at a time. Through Relationship Marketing³, you’ll build a network of colleagues with compatible values who keep each other in mind and on the lookout for opportunities to refer and partner together. Once you have the system in place, you'll find that you can grow your business exponentially and work with people who are exactly the clients you want.

This book is about the walls business owners face and recognising that, sometimes, they are not barriers - they can support you, too. Inside, you will learn to identify the barriers around you and within you. Use some to guide you, others to strengthen you, and know which ones to knock down.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

Inside this book, you’ll learn some lessons that many of your network marketing leaders and legends may not want you to hear. New school network marketing utilizes internet strategies to recruit, sell, and duplicate your efforts in a manner that can hyper-charge and automate your results. Do you keep your options open?

Imagine closing deals with confidence, overcoming objections effortlessly, and being recognized as a top performer in your industry. This book is your ultimate guide to mastering the art of sales, packed with decades of wisdom and practical strategies that have been tested and proven in the real world! Savoye's journey from a young, ambitious sales director in Bucharest to a global sales leader span across continents and industries, offering you unparalleled insights into what it takes to succeed.

If you want a behind-the-scenes exclusive story of the car business, then this book is for you! Learn how Charles Cannon came up in the car business and his very own rules to the game. Charles Cannon started out as a car salesperson practically on a whim. The “green pea” in the dealership mirrored the successful salespeople around him and learned the habits to get him to the top. His story was not without obstacles, and you’ll get the inside scoop on how he overcame every barrier. You don’t have to be in car sales to appreciate the lessons Charles shares with listeners.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

In this 22nd book of his Idea Machine Series, Dre Baldwin shares content marketing ideas for a fitness bootcamp instructor.