Entertainment Marketing

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Long before Shark Tank, there was Ron Popeil, the man who demonstrated products on the small screen with enthusiasm and a mega-watt smile. For five decades, the late-night, rapid-fire pitchman was a television staple, and virtually every corner of America knew who he was and bought in the millions the "indispensable" products he hawked. Here is the rags-to-riches story of Popeil, the man who sliced, diced, and julienned his way into our hearts and wallets— packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

لطالما أحببت لغة التصميم؛ الفن والإبداع والابتكار والاهتمام بالتفاصيل. التصميم هو إحدى اللغات العالمية القليلة القادرة على استحضار مجموعة كاملة من المشاعر دون استخدام كلمة واحدة. التصميم الجيد هو أيضًا عمل جيد. يمكن للتصميم مساعدتنا في العثور على طرق جديدة وأكثر قوة لجعل المؤسسات أكثر ديناميكية، وإشراك الأشخاص والشركاء، وإثارة خيالهم. الشركة التي يقودها التصميم هي بحكم تعريفها شركة ابتكارية تركز على الإنسان.

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

As a teenager visiting the Andy Warhol Museum, Beth Pickens realized the importance of making art. As an adult, she has worked as a consultant empowering artists. Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding.

Hip-Hop ist die wichtigste popkulturelle Strömung unserer Zeit. Deutschrap dominiert die Charts, Streetwear und Sneakers prägen die Mode. Aus der Kultur entstehen Milliardenunternehmen. Die Bedeutung ist immens: Hip-Hop ist Selbstermächtigung, die Überwindung von Klassismus und Rassismus, ein Identifikationsangebot an Millionen. Tobias Kargoll und Phillip Böndel erklären, - was Hip-Hop erfolgreich macht, - wie Hip-Hop-Mindset und seine Techniken Karrieren befeuern, - wie Marken in der Kultur verwurzelt werden und - wie Hip-Hop-Kultur die Gesellschaft verändert.

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show. Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!

Book one in the five books of the Story Series by author, scriptwriter, story consultant, and PhD scholar of narrative theory David Baboulene. The author helps you to understand what makes stories that grip. With invaluable new thinking on subtext plus insights on story success from, Bob Gale—legendary Hollywood scriptwriter and producer of the Back to the Future trilogy, Lee Child—16 million Jack Reacher novels sold in 43 countries and 29 languages, and more. Simply a must-listen for anyone wanting to understand how to turn ideas into stories that sell.

Transform your passion for sewing into a profitable couture business with Bespoke Couture Business Secrets – your essential audiobook guide to mastering your craft, building your brand, and achieving financial success in luxury fashion. Packed with actionable strategies and insider insights, this audiobook empowers you to turn couture dreams into reality. Discover how to: Choose Your Specialty: Identify and align your unique niche. Build Irresistible Offers: Craft compelling offers that showcase your skills.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time, and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments has been forged in the white-hot crucible of brutal transactional combat.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Thirteen-year-old Jake prefers to spend his free time building Xaloria, a virtual world he created from scratch, where he and his two best friends, Des and Kari, spend their afternoons completing quests and collecting treasure. However, all in Xaloria is not what Jake expected. When Jake discovers that the world he built is growing and changing on its own, he and his friends uncover a secret that could change the world forever....

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.